Toy & Edu
30 March - 1 April, 2021 Shenzhen, China Visitor pre-register

Information for visitors

Here, you will find all the important information you need for your preparations at the Toy & Edu China.

2021 Visitor Online Registration

Exclusive Benefits for all pre-registered buyers now:

**The visitor badge delivery will be suspended this year because all buyers need to vertify their identity at the badge redemption counter.

Pre-register on or before Jan 5, 2020: You will receive your buyer admission badge by mail in mid-Jan.

Pre-register from Jan 6 - Feb 25, 2020: You can collect the visitor admission badge onsite at the Overseas Visitor Registration counter by presenting your business card and a copy of your registration confirmation.

Enjoy pre-scheduled one-to-one meetings with your preferred exhibitors. Highly recommended experience by users, with matching accuracy guarded by experienced personnel.  Complimentary service. Interpreter service upon request. 

Business matching platform is now opening for over 1,500 suppliers and buyers. For registered visitors, please fill in the application form to join.

Application form

Successful overseas pre-registrants can enjoy free hotel accommodation.

*Terms and conditions applied. Visitors from Hong Kong, Macau, Mainland China and Taiwan are not eligible for this promotion. 

Offer details

Opening times

Exhibition date 30 March - 1 April, 2021 (Tuesday to Thursday)
Exhibition venue

Shenzhen World Exhibition & Convention Center, Hall 9-15

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times 09:00 - 17:00 (Last day until 16:00 & open to public from 13:00)


Admission fee
Free of charge

Admission regulations

1)  The China government requests all exhibition attendees pre-register with their real names mandatorily based on current COVID-19 situation. Please use the names show on your valid ID card/passport1, ID card/passport number and mobile to register. Please also bring your valid ID/passport to verify and redeem your individual badge at the counter in the registration hall.

2) Please bring your pre-registration code, health code 2, ID card/ passport (same one on the pre-registration), and business card to redeem physical admission badge at the registration hall in person. There is no electronic admission badge for this fair.

3) The fair is open to trade buyers only. Persons aged under 18 will not be admitted.

4) Admission badge are non-transferable and only restricted to use by one person.

5) The organizer reserves the right to refuse the admission of relevant persons if they fail to present the relevant proof of identity for inspection or the information on the documents is different from the registration information.

1 Hong Kong and Macau residents can fill in the number of “Mainland Travel Permit for Hong Kong and Macau Residents “(Home Return Permit).

2 The current health code is limited to domestic buyers only. For details of other regions/countries’ buyer, please refer to the fair website and the latest government announcement.


Overseas buyer matching programme


A new virtual version of Business Matching at the fairground for all our overseas buyers who cannot visit our fair in August 2020.

Just simply let us know your sourcing preference and we will select a list of exhibitors that fits your sourcing preference. And then, You will need to select some exhibitors that you would like to meet via video conference during the fair period and see their sample in their booth or even a fair tour according to your needs. 

Show your interest

2020 Visitor Guide

visitor guide

All important information for visiting our shows are here. Whole registration flow, transportation, venue location map, 3D hall layout, fringe programme, final hall plan and exhibitor lists. 

Download this guide with you on-the-go! 



Participants' comments

I’m looking for STEM products and educational products. This fair is pretty good in meeting my sourcing needs. Here you can also meet the manufacturers directly, so it’s better for customisation.

This fair is amazing because it has a very wide spectrum of exhibitors. Compared to other fairs , I feel there’s a lot more innovation here. The fair has definitely improved in terms of exhibitors, product range, quality and innovation.

The majority of the exhibitors here are manufacturers instead of agents, they are really efficient and flexible in satisfying my sourcing needs. I used to visit other China fairs throughout the year, but now I only attend the Guangzhou show.

Although there are other toy shows in other cities in China, this show is larger in scale. There are more exhibitors, more products on offer and more innovative products, so I prefer to visit this show for sourcing.