Toy & Edu
Postponed (Date TBA) Shenzhen, China Show update

Information for visitors

Here, you will find all the important information you need for your preparations at the Toy & Edu China.

Online Visitor Registration

Pre-register to save time and get the exclusive benefits.

Exclusive Benefits for all pre-registered buyers now:

Pre-register on or before Jan 5, 2020: You will receive your buyer admission badge by mail in mid-Jan.

Pre-register from Jan 6 - Feb 25, 2020: You can collect the visitor admission badge onsite at the Overseas Visitor Registration counter by presenting your business card and a copy of your registration confirmation.

Enjoy pre-scheduled one-to-one meetings with your preferred exhibitors. Highly recommended experience by users, with matching accuracy guarded by experienced personnel.  Complimentary service. Interpreter service upon request. 

Business matching platform will be open prior the show. For registered visitors, please fill in the application form by Jan 5, 2020.

Application form (New!!)

Successful overseas pre-registrants can enjoy free hotel accommodation.

*Terms and conditions applied. Visitors from Hong Kong, Macau, Mainland China and Taiwan are not eligible for this promotion. 

Offer details

Opening times

Postponed, opening times to be announced.


Admission fee
Free of charge

Admission regulations
1)  The China government requests all exhibition attendees pre-register with their real names mandatorily based on current COVID-19 situation. Please use the names show on your valid ID/passport to register. Please also bring your valid ID/passport to verify and redeem your individual badge at the counter in the registration hall.

2) The fair is open to trade buyers only.

3) Persons aged under 18 will not be admitted.

4) Admission badge are non-transferable and only restricted to use by one person.



Participants' comments

I’m looking for STEM products and educational products. This fair is pretty good in meeting my sourcing needs. Here you can also meet the manufacturers directly, so it’s better for customisation.

This fair is amazing because it has a very wide spectrum of exhibitors. Compared to other fairs , I feel there’s a lot more innovation here. The fair has definitely improved in terms of exhibitors, product range, quality and innovation.

The majority of the exhibitors here are manufacturers instead of agents, they are really efficient and flexible in satisfying my sourcing needs. I used to visit other China fairs throughout the year, but now I only attend the Guangzhou show.

Although there are other toy shows in other cities in China, this show is larger in scale. There are more exhibitors, more products on offer and more innovative products, so I prefer to visit this show for sourcing.