As the leading toy fair in Asia, Toy & Edu China aims to help exhibitors and toy manufacturers penetrate China's growing toy sector, which is the world's fastest growing market. With 31 years of history, the toy exhibition continues to grow each year thanks to an increasing number of visitors from a huge variety of nationalities across Asia and the globe. Concurrently with Baby & Stroller China and Licensing China, Toy & Edu China is prepared to provide even greater business opportunities by covering all genres of toys, education products, techniques and services.
Join the toy fair now to unleash the market potential in Asia with us!
Show features
2020: Upgraded to the world-class venue
The 2020 edition of Toy & Edu China will be held on a larger scale, relocating to the world's largest exhibition venue - Shenzhen World Exhibition & Convention Center. Having opened its doors to exhibitors in November 2019, the Shenzhen World Exhibition & Convention Center is the ideal place told hold our toy fair and cater to visitors from across all of Asia. Offering over 500,000 square meters of floor space, it can accommodate a vast number of both exhibitors and visitors.
Being located in Shenzhen, the venue of this year’s toy exhibition is especially convenient for toy manufacturers in Hong Kong and South East Asia who wish to showcase their newest and best innovations. We open our doors on March 6, so it’s still not too late to join the show now! It’s as easy as filling out our registration form, which you can find below, and then arranging your booth.
Explore the Chinese market potential with us and share your toys at Asia’s leading toy exhibition!
Know more about the exhibition venueLeading toy fair in South China
With 31 years of history, Toy & Edu China is the largest toy fair in South China.
In 2019, the fairs attracted 7% more visitors* than the 2018 edition, with a total of 60,508 visitors* from 66 countries and regions* (2018: 56,549*) attending the shows.
* included Baby & Stroller China's figures
Strategic location - Shenzhen
Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.
First industry fair to kick off the sourcing season
The fair date has changed to early March, in order to facilitate our exhibitors to have a head start in the sourcing season by joining South China's first industry event of the year.
New synergy of Toy, Baby & Licensing fairs
Toy & Edu China is concurrent with Baby & Stroller China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.
Opening times
Postponed, opening times to be announced.
Exhibiting at the fair and application
Participation rates
| Package |
Rates | Booth facilities |
| Raw space (min. 36 sqm) | RMB 1,260/ sqm | Raw space is without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,650/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin - carpet |
Sponsorship and advertising opportunities
By taking advantage of Toy & Edu China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair.
> Sponsorship and advertising opportunities (New)
> Digital service (New)
Downloads
- 2020 Exhibitor Manual (New) (pdf, 2 MB)
- Sponsorship Marketing Brochure (New) (pdf, 2 MB)
- Digital Service Brochure (New) (pdf, 1 MB)
- 2020 Brochure (pdf, 4 MB)
- 2020 Factsheet (pdf, 245 KB)
- 2020 Booth Application Form (pdf, 546 KB)
