Guangzhou International Toy & Hobby Fair
6 – 8 March 2020 Shenzhen, China Exhibitor Manual

Information for exhibitors

The 2020 edition will be held on a larger scale relocating to the world's largest exhibition venue - Shenzhen World Exhibition & Convention Center. 

Toy & Edu China is the most leading toy fair in South China, aiming to facilitate exhibitors to penetrate China's Toy sector, the world's most fast-growing market. With 31 years of history, the show continues to grow in size, with increasing number of visitors and more diverse in nationalities each year. Concurrent with Baby & Stroller China and Licensing China, Toy & Edu China is prepared to provide even greater business opportunities by covering all areas of mulitple toys, education products, techniques and services.

Join the show now to unleash the market potential in China with us!

Show features

With 31 years of history, Toy & Edu China is the largest toy fair in South China.

In 2019, the fairs attracted 7% more visitors* than the 2018 edition, with a total of 60,508 visitors* from 66 countries and regions* (2018: 56,549*) attending the shows.

* included Baby & Stroller China's figures

Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.

The fair date has changed to early March, in order to facilitate our exhibitors to have a head start in the sourcing season by joining South China's first industry event of the year.

 Toy & Edu China is concurrent with Baby & Stroller China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.

Opening times

Time Remark
06 – 07 March 2020
(Fri – Sat)
09:00 – 17:00 08:30 Exhibitors entry for preparation
08 March 2020 (Sun)
09:00 – 16:00
08:30 Exhibitors entry for preparation
13:00 Opens to public

Exhibiting at the fair and application

Participation rates

Rates Booth facilities
Raw space (min. 36 sqm) RMB 1,260/ sqm Raw space is without any equipment.
Standard booth package (min. 9 sqm)
RMB 1,650/ sqm - 1 fascia
- 1 table
- 2 chairs
- 1 power socket (300w)
- 3 spotlights
- 1 garbage bin
- carpet

Sponsorship and advertising opportunities


By taking advantage of Toy & Edu China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair.

> Sponsorship and advertising opportunities (New)

> Digital service (New)

Further information for your participation


Exhibition grounds

Here you can find an overview of the various halls, entrances and other important information about the fairground.


Arrival & stay

Here you will find important information about your arrival and stay during the fair.



Here you can find important information for your journey to Shenzhen, China and about your visa.