30 March - 1 April, 2021 Shenzhen, China Exhibition Enquiry

Information for exhibitors

As the leading toy fair in Asia, Toy & Edu China aims to help exhibitors and toy manufacturers penetrate China's growing toy sector, which is the world's fastest growing market. With over 30 years of history, the toy exhibition continues to grow each year thanks to an increasing number of visitors from a huge variety of nationalities across Asia and the globe. Concurrently with Baby & Stroller China and Licensing China, Toy & Edu China is prepared to provide even greater business opportunities by covering all genres of toys, education products, techniques and services.

Join the toy fair now to unleash the market potential in Asia with us!

2021 Booth application opens 

Last chance to apply to secure the last spots.

Show features

With 32 years of history, Toy & Edu China is the largest toy fair in South China.

In 2020, the fairs attracted a total of 61,553 visitors* (2019: 60,508 from 66 countries and reigions*) attending the shows.

* included figures of Baby & Stroller China and Licensing China

Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.

The fair held at March can facilitate our exhibitors to have a head start in the sourcing season by joining South China's first industry event of the year.

 Toy & Edu China is concurrent with Baby & Stroller China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.

venue outlook

The 2020 edition of Toy & Edu China will be held on a larger scale, relocating to the world's largest exhibition venue - Shenzhen World Exhibition & Convention Center. Having opened its doors to exhibitors in November 2019, the Shenzhen World Exhibition & Convention Center is the ideal place told hold our toy fair and cater to visitors from across all of Asia. Offering over 500,000 square meters of floor space, it can accommodate a vast number of both exhibitors and visitors. 

Being located in Shenzhen, the venue of this year’s toy exhibition is especially convenient for toy manufacturers in Hong Kong and South East Asia who wish to showcase their newest and best innovations. We open our doors on March 6, so it’s still not too late to join the show now! It’s as easy as filling out our registration form, which you can find below, and then arranging your booth.

Explore the Chinese market potential with us and share your toys at Asia’s leading toy exhibition!

Know more about the venue

Opening times

Exhibition date 30 March - 1 April, 2021 (Tuesday to Thursday) 
Exhibition venue

Shenzhen World Exhibition & Convention Center, Hall 9-15

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times 09:00 - 17:00 (Last day until 15:00 & open to public from 12:00)

Exhibiting at the fair and virtually


When you exhibit physically…

Exhibit at the International Zone to seize business opportunities.

Meet face-to-face with over 61,000 buyers at the centre of the world’s toy manufacturing base
Maximise your exposure at the concurrent industry forum, seminars and product presentations

When you exhibit virtually…

Participate in the show virtually whilst displaying your products and brochures onsite.

You will have a booth with a glass cabinet for product displays and a LED TV to play videos
Video conference equipment will be available for meetings with onsite buyers
Staff will be present to assist booth setup, provide interpreting service and collect buyers’ name cards

Participation rates - Standard booth / Raw space


Rates Booth facilities
Raw space (min. 36 sqm) RMB 1,260/ sqm Raw space is without any equipment.
Standard booth package (min. 9 sqm)
RMB 1,650/ sqm - 1 fascia
- 1 table
- 2 chairs
- 1 power socket (300w)
- 3 spotlights
- 1 garbage bin
- carpet

Participation rates - Showcase booth + on-site & virtual exhibition support 

Virtual booth_210120

Rates Booth facilities
Standard booth (6 sqm) RMB 14,850
  • Basic standard booth furniture
  1. Complete booth construction
  2. Wall to wall carpet
  3. 3 spotlights & 1 power socket (300w)
  4. 1 table & 2 chairs
  5. 1 fascia board with company name and booth number
  6. 1 garbage bin
  • Glass Cabinet for product display
  • ipad+ 1 head set + data card, for meeting with on-site visitor via video conference
  • English –Chinese speaking temp staff, for assist your booth from booth setup date to end of the show (Total 4 days)
  • 1,000 pcs 4C color leaflet at A4 size
  • Choose one of the following:
  1. Wall sticker with your own design printing; OR
  2. LED TV for playing brand / product introduction video at entire show period.
Online platform exposure + Business development support  
  • Using e-connect business matching service

Applicant is able to use this service to contact with buyer and exhibitor who registered this service.

  • Applicant company / product info will be introduced in the show e-newsletter (Database: 200,000 toy, baby, licensing industry players)
  • Applicant company info will be included in the exhibitor list of the show, listed on websites and show catalogue

Sponsorship and advertising opportunities


By taking advantage of Toy & Edu China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair.

Download the latest brochures:

> Sponsorship and advertising opportunities (Deadline: 29 Jan, 2021)

> Digital service (Deadline: 22 Feb, 2021)


Further information for your participation


Exhibition grounds

Here you can find an overview of the various halls, entrances and other important information about the fairground.


Arrival & stay

Here you will find important information about your arrival and stay during the fair.



Here you can find important information for your journey to Shenzhen, China and about your visa.

Holding Question marks1


This page includes a series of questions that are commonly asked by exhibitors and attendees.