As the leading toy fair in Asia, Toy & Edu China aims to help exhibitors and toy manufacturers penetrate China's growing toy sector, which is the world's fastest growing market. With 31 years of history, the toy exhibition continues to grow each year thanks to an increasing number of visitors from a huge variety of nationalities across Asia and the globe. Concurrently with Baby & Stroller China and Licensing China, Toy & Edu China is prepared to provide even greater business opportunities by covering all genres of toys, education products, techniques and services.
Join the toy fair now to unleash the market potential in Asia with us!
(New) 2021 Booth application opens - early bird
Apply to be our 2021 exhibitors now with early bird discount 10%. Promotion deadline: 20 November, 2020.
Show features
Leading toy fair in South China
With 32 years of history, Toy & Edu China is the largest toy fair in South China.
In 2020, the fairs attracted a total of 61,553 visitors* (2019: 60,508 from 66 countries and reigions*) attending the shows.
* included figures of Baby & Stroller China and Licensing China
Strategic location - Shenzhen
Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.
First industry fair to kick off the sourcing season
The fair held at March can facilitate our exhibitors to have a head start in the sourcing season by joining South China's first industry event of the year.
New synergy of Toy, Baby & Licensing fairs
Toy & Edu China is concurrent with Baby & Stroller China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.
2020: Upgraded to the world-class venue
The 2020 edition of Toy & Edu China will be held on a larger scale, relocating to the world's largest exhibition venue - Shenzhen World Exhibition & Convention Center. Having opened its doors to exhibitors in November 2019, the Shenzhen World Exhibition & Convention Center is the ideal place told hold our toy fair and cater to visitors from across all of Asia. Offering over 500,000 square meters of floor space, it can accommodate a vast number of both exhibitors and visitors.
Being located in Shenzhen, the venue of this year’s toy exhibition is especially convenient for toy manufacturers in Hong Kong and South East Asia who wish to showcase their newest and best innovations. We open our doors on March 6, so it’s still not too late to join the show now! It’s as easy as filling out our registration form, which you can find below, and then arranging your booth.
Explore the Chinese market potential with us and share your toys at Asia’s leading toy exhibition!
Know more about the venueOpening times
| Exhibition date | 30 March - 1 April, 2021 (Tuesday to Thursday) |
| Exhibition venue | Shenzhen World Exhibition & Convention Center, Hall 9-15 No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Opening times | 09:00 - 17:00 (Last day until 16:00 & open to public from 13:00) |
Exhibiting at the fair and application
Participation rates
| Package |
Rates | Booth facilities |
| Raw space (min. 36 sqm) | RMB 1,260/ sqm | Raw space is without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,650/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin - carpet |
Sponsorship and advertising opportunities
By taking advantage of Toy & Edu China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair.
Downloads
- 2021 Booth Application Form (New) (pdf, 578 KB)
- 2021 Factsheet (New) (pdf, 244 KB)
- 2020 Exhibitor Manual (pdf, 2 MB)
- 2020 Brochure (pdf, 4 MB)
