As the leading toy fair in Asia, Toy & Edu China aims to help exhibitors and toy manufacturers penetrate China's growing toy sector, which is the world's fastest growing market. With 31 years of history, the toy exhibition continues to grow each year thanks to an increasing number of visitors from a huge variety of nationalities across China, Hong Kong and the globe. Concurrently with Baby & Stroller China and Licensing China, Toy & Edu China is prepared to provide even greater business opportunities by covering all genres of toys, education products, techniques and services.
Whether you’re located in China, Asia or further away, joining our toy exhibition gives you a great opportunity to begin marketing and spreading awareness for your toys in the Chinese market. To adapt to the new normal, we have launched a new virtual solution for exhibitors to showcase their products digitally, allowing buyers from China, Hong Kong, and other global markets to participate in the toy exhibition regardless of their location.
Join the toy fair now to unleash the market potential in China with us!
2022 Booth application opens
With 33 years of history, Toy & Edu China is the largest toy fair in South China.
In 2021, the fairs attracted a total of 82,481 visitors* (2020: 61,533*) attending the shows.
* included figures of Baby & Stroller China and Licensing China
Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.
The fair held at March can facilitate our exhibitors to have a head start in the sourcing season by joining South China's first industry event of the year.
Toy & Edu China is concurrent with Baby & Stroller China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.
The 2021 edition of Toy & Edu China will be held on a larger scale, relocating to the world's largest exhibition venue - Shenzhen World Exhibition & Convention Center. Having opened its doors to exhibitors in November 2019, the Shenzhen World Exhibition & Convention Center is the ideal place told hold our toy exhibition and cater to visitors from across all of Asia. Offering over 500,000 square meters of floor space, it can accommodate a vast number of both exhibitors and visitors.
Being located in Shenzhen, the venue of this year’s toy exhibition is especially convenient for toy manufacturers in Hong Kong and South East Asia who wish to showcase their newest and best innovations.
Exhibiting at the fair and virtually
Participation rates - Standard booth / Raw space
|Raw space (min. 36 sqm)||RMB 1,260/ sqm||Raw space is without any equipment.|
|Standard booth package (min. 9 sqm)
||RMB 1,650/ sqm||- 1 fascia
- 1 table
- 2 chairs
- 1 power socket (300w)
- 3 spotlights
- 1 garbage bin
Participation rates - Showcase booth + on-site & virtual exhibition support
|Standard booth (6 sqm)||RMB 14,850||
|Online platform exposure + Business development support||
Applicant is able to use this service to contact with buyer and exhibitor who registered this service.
Sponsorship and advertising opportunities
By taking advantage of Toy & Edu China sponsorship / advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the fair.
Download the latest brochures:
> Sponsorship and advertising opportunities (Deadline: 29 Jan, 2021)
> Digital service (Deadline: 22 Feb, 2021)
Toy & Edu China plays a significant role in the industry as it connects Chinese buyers with Hong Kong manufacturers who are developing their own brands and designs. They are here to showcase Hong Kong-made innovative products and grasp the potential presented in the Chinese market. We have been very busy so far with a lot of inquiries from visitors, so the result is very promising.
This is our first time to exhibit at the fair and I think Toy & Edu China is an important global event and also plays a leading role in the Chinese toy market. We are here to expand our sales channels in South China. We are satisfied with the exhibiting results as our new products have gained great popularity amongst buyers. However, I hope we can meet more overseas buyers when the pandemic is over. Furthermore, our company will focus more on developing educational toys as this trend has continued to emerge in the global and Chinese market.
The fair is an ideal platform for companies to get a foothold in the Greater Bay Area. From the customers’ responses on our new products, and also the pre-orders we have got, we are confident about the toy market. The pandemic did not have much impact on us; our domestic sales were down for the first few months of the outbreak, but since then they have rebounded significantly. There is still much potential in China as the country is focusing on the stimulation of internal circulation and demand.
We are grateful to the fair organisers for providing a gathering platform for the toy industry for deeper interactions. Also, the fair allows us to exchange views on the market changes and product ideas with our fellow peers.
Our booth has been very busy and buyers who expressed interests in our products are from distributors for online and offline channels, supermarkets and malls, family restaurants and more. The visitors are more professional with clear sourcing needs as they know a lot about toys. In the future, I think Chinese consumers will care about product quality rather than price.