Welcome to Toy & Edu China 2022: The Largest Toy Show in South China
Our annual Toy & Education fair in Asia is back in 2022 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest toy markets globally, China’s potential industry growth presents huge opportunities for domestic and international manufacturers and buyers alike. From toys to educational games, this year’s toy expo will host and attract innovative industry leaders, rising brands, and up-and-coming labels from all around the world.
Greater Bay, greater play
Toy & Edu China (The 34th Shenzhen International Toy & Education Fair) will be held on 30 March - 1 April 2022 at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our second consecutive year hosting the toy fair at the brand-new world-class venue. The annual exhibition attracts industry leaders and visitors from all over the globe, and this year will be no exception.
As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. The 2021 toy fair successfully hosted 1,413 exhibitors from 13 countries and regions across 130,000 gross sqm, with 82,481 visitors from countries and regions including Hong Kong, China, and more. The exhibitors who participate in our toy fair, which features toys and games, are given the opportunity to showcase their latest work to buyers from the Greater Bay Area and attendees worldwide.
Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, Macau, Etc…
Toy & Edu China allows international brands and manufacturers to promote their products and increase brand exposure through both online and offline channels. The Toy & Education fair concurrently operates with Baby & Stroller China and Licensing China, providing invaluable market opportunities across all toys and games service sectors. To help everyone in the industry adapt to the new normal, we’ve launched a hybrid solution where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Those from Hong Kong, Macau, and overseas can easily join the toy fair through our E-connect 360 platform. Let the show begin!
2021 show highlights
To Visit
To Exhibit
News & updates
Toy & Edu 2022 exhibitor application opens
Booth application starts now! Don't miss the chance to capture the strong rebound in the Chinese market. A 10% early bird discount will be given if you apply booth before 20 November 2021.
Exhibitor enquiryToy & Edu China 2022 Visitor Registration opens
For 2022 visitors, please click here to pre-register. After successful registration, a QR code will be generated for on-site admission.
For overseas buyers who are unsure whether can travel to 2022 shows in-person, you could pre-register our online business matching services here. Business matching platform will be open during show period which allows you to below features:
- Source product/partner 24/7
- Search profiles and products unlimited times
- AI-powered matchmaking
- Connect real-time with exhibitors
- Schedule meeting - either VIRTUAL or ONSITE
For those scheduled meetings, a business matching representative will then email/Whatsapp/WeChat you prior show for arranging/confirming your meetings. So please be reminded to leave your correct contact methods.
Visitor pre-registration2021 show final report release
Check out our latest press release for 2021 shows just held successfully on 30 March - 1 April.
In the new Shenzhen venue, we hosted 1,413 exhibitors from 13 countries and regions across 130,000 gross sqm, whilst 82,481 visitors attended.
*Figures included concurrent shows - Baby & Stroller China and Licensing China.
2021 E-connect 360 platform: Live streaming, business matching, market news and more...
Online platform that provides an all-around virtual experience is open until 30 April. Register now to win a free economy class round trip air ticket + 3 days hotel accommodation to visit our 2022 shows! Click here to to see details and more bonus awards.
Access the platform now!Infringement Notice - Imitating fairs in Guangzhou
This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.
Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.
Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.
Thank you for your attention.
Guangdong Toy Association
Guangzhou Li Tong Messe Frankfurt Co Ltd
2021 Fair impression
Toy & Edu China's concurrent shows
Downloads
- 2022 Booth Application Form (New) (pdf, 594 KB)
- 2022 Factsheet (New) (pdf, 193 KB)
- 2022 Brochure (New) (pdf, 2 MB)
- 2021 Visitor Guide (pdf, 10 MB)
- 2021 Visitor Flyer (pdf, 4 MB)