2022 Shenzhen, China

Welcome to Toy & Edu China 2022: The Largest Toy Show in South China

Our annual Toy & Education fair in Asia is back in 2022 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest toy markets globally, China’s potential industry growth presents huge opportunities for domestic and international manufacturers and buyers alike. From toys to educational games, this year’s toy expo will host and attract innovative industry leaders, rising brands, and up-and-coming labels from all around the world.

Greater Bay, greater play

Toy & Edu China (The 34th Shenzhen International Toy & Education Fair) will be held on 2022 (Date: TBA) at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our second consecutive year hosting the toy fair at the brand-new world-class venue. The annual exhibition attracts industry leaders and visitors from all over the globe, and this year will be no exception.

As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. The 2021 toy fair successfully hosted 1,413 exhibitors from 13 countries and regions across 130,000 gross sqm, with 82,481 visitors from countries and regions including Hong Kong, China, and more. The exhibitors who participate in our toy fair, which features toys and games, are given the opportunity to showcase their latest work to buyers from the Greater Bay Area and attendees worldwide.

Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, Macau, Etc…

Toy & Edu China allows international brands and manufacturers to promote their products and increase brand exposure through both online and offline channels. The Toy & Education fair concurrently operates with Baby & Stroller China and Licensing China, providing invaluable market opportunities across all toys and games service sectors. To help everyone in the industry adapt to the new normal, we’ve launched a hybrid solution where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Those from Hong Kong, Macau, and overseas can easily join the toy fair through our E-connect 360 platform. Let the show begin!

To Visit

info for visitors

To Exhibit

Info for exhibitors

News & updates

(New) 2021 show final report release

Check out our latest press release for 2021 shows just held successfully on 30 March - 1 April.

In the new Shenzhen venue, we hosted 1,413 exhibitors from 13 countries and regions across 130,000 gross sqm, whilst 82,481 visitors attended.

*Figures included concurrent shows - Baby & Stroller China and Licensing China.

Press release

2021 E-connect 360 platform: Live streaming, business matching, market news and more...

Online platform that provides an all-around virtual experience is open until 30 April. Register now to win a free economy class round trip air ticket + 3 days hotel accommodation to visit our 2022 shows! Click here to to see details and more bonus awards.

Access the platform now!

Infringement Notice - Imitating fairs in Guangzhou

This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.

Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.

Thank you for your attention.

Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd

2021 Fair impression

Toy & Edu China's concurrent shows

Participants' comments

Toy & Edu China plays a significant role in the industry as it connects Chinese buyers with Hong Kong manufacturers who are developing their own brands and designs. They are here to showcase Hong Kong-made innovative products and grasp the potential presented in the Chinese market. We have been very busy so far with a lot of inquiries from visitors, so the result is very promising.

Hong Kong Toys Council, Hong Kong,
Mr Ivan Ting, Chairman (Exhibitors)

This is our first time to exhibit at the fair and I think Toy & Edu China is an important global event and also plays a leading role in the Chinese toy market. We are here to expand our sales channels in South China. We are satisfied with the exhibiting results as our new products have gained great popularity amongst buyers.

Hape International (Ningbao) Ltd, China,
Mr Nicky Wang, Copywriter China district (Exhibitor)

The fair is an ideal platform for companies to get a foothold in the Greater Bay Area. From the customers’ responses on our new products, and also the pre-orders we have got, we are confident about the toy market.

Dongguan Tai Tat Premier Commerce Ltd, China,
Mr Xingzhuan Ye, Sales Director (Exhibitor)

We are grateful to the fair organisers for providing a gathering platform for the toy industry for deeper interactions. Also, the fair allows us to exchange views on the market changes and product ideas with our fellow peers.

Guangdong Sembo Culture Industry Co. Ltd, China,
Mr Yuming Zhang, Marketing Manager (Exhibitor)

Our booth has been very busy and buyers who expressed interests in our products are from distributors for online and offline channels, supermarkets and malls, family restaurants and more. The visitors are more professional with clear sourcing needs as they know a lot about toys. In the future, I think Chinese consumers will care about product quality rather than price.

Guangdong Lead Entertainment Co. Ltd, China,
Ms Amy Meng, Licensing Manager (Exhibitor)

We are a cross-border e-commerce company and I am very impressed by the scale of the fair. The fair is the perfect place to be if one wants to learn about the latest innovations and industry developments. I also joined the business matching service and have to give it 10 out of 10 as I found exactly what I am looking for with the help of the organisers. I will definitely place orders afterwards.

Xcsource Group, Hong Kong,
Mr Vega Siu, Amazon Team Leader (Buyer)

I am here to source educational toys for our home shopping channel. Toy & Edu China is an influential platform and many quality toy manufacturers and brands from China and abroad are featured here. I am particularly impressed with the products from Qisehua and Hape, and will consider to cooperate with them. Amid the pandemic, the demand for educational toys has increased rapidly as children have to attend online classes, and brands are focussing on toys that aid their learning process.

Star Home Shopping, China,
Mr Xin Wang, General Manager (Buyer)

This is my first time visiting the fair as I know I can find a large number of toy manufacturers under one roof. I’m impressed by the scale of the fair and this is one of the best toy fairs I’ve been to.

Walmart, China,
Mr Fei Liu, Purchasing Manager (Buyer)

Downloads

2021 Visitor Guide (New) (pdf, 10 MB)
2021 Brochure (pdf, 1 MB)
2021 Booth Application Form (pdf, 635 KB)
2021 Factsheet (pdf, 244 KB)
2021 Visitor Flyer (pdf, 4 MB)

Take part in Toy & Edu China now

Information for exhibitors

Information for visitors

Information for journalists

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