Welcome to Toy & Edu China 2023: The Largest Toy Show and Exhibition in South China

We are joining the Hong Kong 3C pavilion to promote our brands to the Mainland market. We are glad that the fairs could be held amidst the pandemic, it sent a positive message to companies like us, as well as to the business community in the Greater Bay Area and the whole of China. This year, our booth was in a great location next to the main entrance which helped to drive a lot of traffic. It has been the busiest morning ever, I have connected with a large amount of visitors from the e-commerce sector, retail stores, wholesalers, supermarkets, and pre-school educational product sellers.

Toy & Edu China has a huge industry influence and attracts a large number of well-known local and overseas brands each year. It also serves as a benchmark for learning about the industry’s latest developments. The show has attracted a lot of visitors from across the country, particularly from Guangdong, Guangxi and Fujian. We have achieved vast media exposure, and ultimately opened up new opportunities in Shenzhen and the markets nearby via the help of the show. It’s a valuable opportunity for us to build up our brand, communicate directly with customers and let them touch and feel our products, and ultimately give customers the confidence to cooperate with us.

The fair is an ideal platform for companies to get a foothold in the Greater Bay Area. From the customers’ responses on our new products, and also the pre-orders we have got, we are confident about the toy market.

We are grateful to the fair organisers for providing a gathering platform for the toy industry for deeper interactions. Also, the fair allows us to exchange views on the market changes and product ideas with our fellow peers.

Our booth has been very busy and buyers who expressed interests in our products are from distributors for online and offline channels, supermarkets and malls, family restaurants and more. The visitors are more professional with clear sourcing needs as they know a lot about toys.

We came to Toy & Edu China mainly to find new customers in the toy industry, as well as to maintain contacts with existing ones. We entered into negotiations with quite a few exhibitors and will continue to follow-up with them later. The toy market is changing quite a lot, with new products and models launched every year. There are also seminars related to cross-border trade and the logistics industry which are definitely worth learning from.

We are mainly a cross-border e-commerce retailer and we want to expand our product range, particularly for educational toys for the 3 – 10 year age group. Toy & Edu China helps us to do this; many leading toy companies in the Greater Bay Area as well as international toy brands are gathered here at the fair. We can also see pre-launched products and are able to place orders ahead of the market. It’s easier for us to select toy products at the physical fair with the price points and quality that meet our requirements.

We came to Licensing China to look for new cooperation with IP licensing exhibitors. The fair is highly integrated with Toy & Edu China and Baby & Stroller China, and the exhibitors here are eager to cooperate with toy and baby product suppliers. From the fair, we found that licensing companies are now customising business development solutions for their partners and even sharing application examples of their IP, which has made this trip very rewarding for us. Due to the pandemic, we haven't had face-to-face communication with so many companies for a long time, so we couldn’t miss such a good opportunity.