6 - 8 August 2020 Shenzhen, China Pre-register now

Important notice

August 2020 date confirmed for postponed Toy & Edu China, Baby & Stroller China and Licensing China fairs

Messe Frankfurt’s rescheduled Toy & Edu China, Baby & Stroller China and Licensing China fairs will now take place from 6 – 8 August 2020 in the southern city of Shenzhen. Originally scheduled to be held in March, the three fairs were postponed earlier in the year due to the coronavirus outbreak. They will take place in the brand-new Shenzhen World Exhibition & Convention Center.

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Welcome to Toy & Edu China 2020

Our annual fair is back in 2020 for a new and improved event for the latest toys and games!

New name, New venue! (formerly Guangzhou Int'l Toy & Education Fair)


2020: We are moving to Shenzhen, China!

Toy & Edu China (The 32nd Shenzhen International Toy & Education Fair) is confirmed to be held on 6-8 August, 2020 in Shenzhen World Exhibition & Convention Centre, a brand new world-class venue with upgraded exhibition spaces, services and bigger crowds.

As the largest toy show and fair in South China, Toy & Edu China is a one-stop platform for global insiders to demonstrate and promote new products and innovation with rising world reputations. The toys & games at our 2019 fair successfully attracted 60,508 buyers form 66 countries and regions including Hong Kong, China and more. Last year, it held 1,162 diverse exhibitors, covering total 100,000 sqm in 8 Halls. The exhibitors that take part in our toys expo are given the opportunity to showcase their latest work to the attendees and get a foothold into the global toys market. 

Opening up more opportunities in our toy show to promote and recognize the innovative and quality toys coming from Hong Kong is a part of our goal to build upon the previous year’s success. This year, getting to Toy & Edu China from Hong Kong and other cities across asia is easier than ever. Feel free to check out the Shenzhen Travel Guide we prepared only for our toy show 2020. 

Know more about Shenzhen's arrival & stay

2020 teaser video

To Exhibit

Booth Application Form 

News & updates

visitor guide

Visitor guide includes important visitor information - whole registration flow, transportation, venue location map, 3D hall layout, fringe programme, final hall plan and exhibitor lists. 

Download this guide with you on-the-go! 

Download 2020 visitor guide

Come check out our latest fringe programme schedule, including our grand opening ceremony on August 6.

Theme & Event

Click to know more our Shenzhen venue and the product distribution in Hall 9-15.

Exhibition Grounds

All informaiton you need to travel to our fairgrounds. Recommend you to go through the transportations listed here before setting up your travel plan.

Arrival & Stay

Please bring your pre-registration code, health code (if applicable), ID card/ passport (same one on the pre-registration), and business card to redeem physical admission badge at the registration hall in person. There is no electronic admission badge for this fair.

Information for visitors

This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.

Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.

Thank you for your attention.

Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd 

Toy & Edu China's concurrent shows

Participants' comments

I’m looking for STEM products and educational products. This fair is pretty good in meeting my sourcing needs. Here you can also meet the manufacturers directly, so it’s better for customisation.

This fair is amazing because it has a very wide spectrum of exhibitors. Compared to other fairs , I feel there’s a lot more innovation here. The fair has definitely improved in terms of exhibitors, product range, quality and innovation.

Although there are other toy shows in other cities in China, this show is larger in scale. There are more exhibitors, more products on offer and more innovative products, so I prefer to visit this show for sourcing.

The majority of the exhibitors here are manufacturers instead of agents, they are really efficient and flexible in satisfying my sourcing needs. I used to visit other China fairs throughout the year, but now I only attend the Guangzhou show.

The China market has become a must-attend for any business. The spending power of the middle class in China is nowhere else in the world can match. There are good quality buyers here, from Africa, SE Asia, Middle East, Russia, India and even Japanese buyers.

All the time our booth was busy. There is serious interest in our products from genuine buyers and definitely been interest in us as an overseas brand. The International Zone is the perfect place for as it attracts our target buyers.

This show serves as an effective platform for licensing promotion. It was a great that some top retailers including Toys“R”Us and Walmart came to talk with us. This show really helps new brands to expand in the China market quickly.

This is my first time to the show as I know this is a major trade event in China with many buyers attending. As a newcomer to the show, I find the scale impressive. We had a busy show on the first day with buyers from different countries.

The type of buyers are diverse as they come from every sales channel. It is the top event in China for the domestic market, so we come every year to meet our customers. The show is at a perfect time for us to showcase the latest products.

The visitor flow is high, we already welcomed nearly 500 customers in 2 days. We got in touch with more new customers this year. I found the show this year have become more international with more quality exhibitors and overseas buyers.


Take part in Toy & Edu China Now

For exhibitors

All information about your presentation at Toy & Edu China.

More information

For visitors

Tips for arrival, stay or opening hours can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information