Welcome to Toy & Edu China 2022: The Largest Toy Show and Exhibition in South China
Our annual Toy & Education fair in Asia is back in 2022 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest toy markets globally, China’s potential industry growth presents huge opportunities for domestic and international manufacturers and buyers alike. From toys to educational games, this year’s toy expo will host and attract innovative industry leaders, rising brands, and up-and-coming labels from all around the world.
Greater Bay, greater play
Toy & Edu China (The 34th Shenzhen International Toy & Education Fair) will be held on 5 - 7 August 2022 (Postponed) at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our third consecutive year hosting the toy fair at the brand-new world-class venue. The annual toy show attracts industry leaders and visitors from Hong Kong, China and other parts of the globe, and this year will be no exception.
As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. Concurrently with Baby & Stroller China and Licensing China, the 2021 toy fair successfully hosted 1,413 exhibitors from 13 countries and regions across 130,000 gross sqm, with 82,481 visitors. The Hong Kong, China, and international exhibitors who participate in our toy exhibition, which features the newest toys and games, are given the opportunity to showcase their latest products to buyers from the Greater Bay Area and attendees worldwide.
Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, China, Etc…
Toy & Edu China allows Hong Kong, China and international-based brands and manufacturers to promote their products and increase brand exposure through extensive digital and online offerings during the toy exhibition and all year round. The Toy & Education fair concurrently operates with Baby & Stroller China and Licensing China, attracting attendees across all toys and games, maternal and baby products, as well as IP licensing sectors. To help everyone in the industry adapt to the new normal, a hybrid solution is also in place where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Those from Hong Kong, Macau, and overseas can easily join the toy exhibition through our E-connect 360 platform. Let the show begin!
2021 show highlights
To Visit
To Exhibit
News & updates
04/2022: Toy & Edu China, Baby & Stroller China and Licensing China sets new dates for August
In light of the evolving pandemic situation across China, Toy & Edu China, Baby & Stroller China and Licensing China will now be held from 5 – 7 August. The three shows will still take place at the Shenzhen World Exhibition & Convention Centre to provide an invaluable business trading hub for the toy, baby product and licensing industries.
More information02/2022: Toy & Edu China, Baby & Stroller China and Licensing China moved to May 2022
The three Shenzhen based shows, Toy & Edu China, Baby & Stroller China and Licensing China will now take place from 5 – 7 May 2022. The show dates have been pushed back from their original dates at the end of next month, in order to support pandemic containment efforts. The fairs will still take place at the Shenzhen World Exhibition & Convention Center.
More information02/2022: Toy & Edu China 2022 visitor registration opens
Onsite visitors
Please click here to pre-register. After successful registration, a QR code will be generated for on-site admission.
Virtual visitors
For Hong Kong, Taiwan and, international buyers who are unsure whether they can travel to the 2022 shows in person, you can pre-register for our E-connect 360 services here. It will provide buyers with live-streaming programmes and a networking platform that enable you to connect and source virtually and efficiently with global and Chinese exhibitors.
You’re cordially invited to enjoy the below virtual experience:
- Watching live of an extensive fringe programme and featured exhibitor showcases
- Connecting with exhibitors by logging in E-connect 360 platform via chats and audio/video calls
- Participating in the activities of E-connect 360’s sourcing month, and winning the largest cash prize of USD 100
Next opening: July, 2022
Pre-register02/2022: Toy & Edu 2022 booth application
Booths are selling quickly in Toy & Edu China 2022! Don't miss the chance to benefit from the strong rebound in the Chinese market. You're also welcome to participate virtually with a physical booth on the fairground. Act now!
Exhibitor enquiry11/2021: COVID-19 visa update
Several Chinese embassies overseas have now published a notice on Visa Facilitation for Applicants Inoculated with Chinese COVID-19 Vaccines on their websites. Specific facilitation and requirements may vary from one country to another. Please be reminded to check the China embassy website in your current country of domicile for exact details timely.
Infringement Notice - Imitating fairs in Guangzhou
This notice is to hereby announce that imitating fairs are copying the previous fair dates & venue fairs, with the intention of confusing our exhibitors & visitors.
Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs have moved to the Shenzhen World Exhibition & Convention Center (a new venue near airport) since 2020.
Any fairs held at the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of fraudulent imitation to avoid possible losses.
Thank you for your attention.
Guangdong Toy Association
Guangzhou Li Tong Messe Frankfurt Co Ltd
80,000+ Trade Visitors
1,400+ In-person & Online Exhibitors
130,000 Gross Sqm
2021 Fair impression
Downloads
- 2022 Booth Application Form (pdf, 1 MB)
- 2022 Factsheet (pdf, 170 KB)
- 2022 Brochure (pdf, 7 MB)
- 2022 Visitor Flyer (pdf, 1 MB)
Concurrent shows
