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Welcome to Toy & Edu China 2025: The Largest Toy Show and Exhibition in South China

Our annual Toy & Education Fair in Asia is back in 2025 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest global toy markets, China's potential industry growth presents huge opportunities for domestic and international manufacturers and buyers. This year's toy exhibition will host and attract innovative industry leaders, rising brands, and up-and-coming labels from around the world, from STEAM toys to educational games.  

Greater Bay, Greater Play

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Toy & Edu China (The 37th Shenzhen International Toy & Education Fair) will be held on 7 - 9 April, 2025 (Mon - Wed) at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the world's largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our third consecutive year hosting the toy fair at the brand-new world-class venue. The annual toy show attracts industry leaders and visitors from Hong Kong, China and other parts of the globe, and this year will be no exception.

 

As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. Concurrently with Baby & Stroller China and Licensing China, the 2024 toy fair successfully hosted 1,420 exhibitors from international and domestic across 130,000 gross sqm, with 67,296 visitors. The Hong Kong, China, and international exhibitors who participate in our toy exhibition, which features the newest STEAM toys, games, and educational products, are allowed to showcase their latest products to buyers from the Greater Bay Area and attendees worldwide.

Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, China, Etc…

Toy & Edu China allows Hong Kong, China and international-based brands and manufacturers to promote their products and increase brand exposure through the toy exhibition. The Toy & Education Fair concurrently operates with Baby & Stroller China and Licensing China, attracting attendees across all toys and games, maternal and baby products, as well as IP licensing sectors. 

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