Welcome to Toy & Edu China 2024: The Largest Toy Show and Exhibition in South China

Toy & Edu China is Asia's largest toy trade show and exhibition, providing a one-stop platform for exhibitors to demonstrate and promote new toy products. The 2023 fair drew 70,836 trade visitors from around the globe, demonstrating a 40% rise from the previous year thanks to lifted travel restrictions and eager anticipation to get back to business. 

In 2024, our toy and education exhibition falls once again in early April, right in the peak sourcing season, attracting a slew of wholesalers and retailers to purchase and prepare for the peak sales period of Children's Day and Labour Day. Seize this golden opportunity to kick off the upcoming sourcing season and boost your sales at our toy fair. 

Our toy show attracts thousands of exhibitors annually. Visitors enjoy a range of enticing privileges, from showcasing the latest toy products to placing orders on pre-launched toys and preschool educational products in the exhibition. You may negotiate with different suppliers and toy professionals, as well as gain refreshing new business insights and promising opportunities.

In addition to the toy show and exhibition, we host an array of summits, conferences, and product showcases. Exhibitors can showcase their products, reach out to potential buyers, and stay on top of the latest trends in the toy industry. We also provide a business matching platform to connect you with suppliers, retailers, and customers to foster partnership-building.

With a long history of over 30 years, Toy & Edu China is Asia's largest toy trade show and exhibition. The rapid growth of China's toy market has been a magnet for international toy brands, becoming one of the major marketplaces for the toy sector across the globe. We look forward to seeing more competitive toy brands and manufacturers from China, HK, Macau, Taiwan, and beyond in 2024. Fill out the toy show application form and showcase your business at Asia’s largest exhibition venue!

Here want to update some exciting news that China will reopen the border starting on 8 Jan 2023. Quarantine is no longer for inbound travelers and visa service for the foreigner will be resumed gradually. Please stay tuned to our website for the latest travel information.

Here is the latest travel restriction news. (direct to a 3rd party website)

We will offer 3-night hotel accommodation for overseas buyers attending at least 3 business matching meetings with their selected exhibitors. Please check the latest hotel offer below.

Are you finding business partners in the toy, baby products and licensing industry? In view of that travel limitation is the new normal now,  Toy & Edu China will continue to incorporate the digital elements to the in-person fairs, providing a real-time and practical networking experience to all overseas participants. 

Pre-register for the E-connect 360 platform to enjoy the business matching service, live streaming, fair tour and many more.

The visitor pre-registration is now open. You can now pre-register to get the QR code to enter the fairground or redeem the admission badge during the fair period.

You will also receive the latest news and promotion of the fair.

The 2023 editions of Toy & Edu China, Baby & Stroller China and Licensing China will return to the Shenzhen World Exhibition & Convention Centre from 7 – 9 April next year. Booth applications start now! Don't miss the chance to benefit from the strong rebound in the Chinese market.

Book your booth now for an early-bird discount!

Secure a 10% early bird discount by reserving your booth before 20 December 2023.

The trio of major events wrapped up last week after attracting some 50,437 buyers through the doors during the three-day show period from 18 to 20 August. In a much needed confidence booster for the consumer goods sector, the fairs gathered 1,326 exhibitors from 9 countries and regions at the Shenzhen World Exhibition & Convention Center to present an impressive selection of premium products in the toy, baby and licencing industries for enthusiastic buyers to source onsite. The digital platform, ‘E-connect 360’, was also deployed to help worldwide businesses and buyers connect online during and after the fairs.

This notice is to hereby announce that imitating fairs are copying the previous fair dates & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs have moved to the Shenzhen World Exhibition & Convention Center (a new venue near airport) since 2020.

Any fairs held at the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of fraudulent imitation to avoid possible losses.

Thank you for your attention.

Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd