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Industry future looks bright as Toy & Edu China, Baby & Stroller China and Licensing China concluded last week
The concurrent Toy & Edu China, Baby & Stroller China and Licensing China fairs confirmed the strong optimism in these three domestic sectors, following a successful three-day run at the Shenzhen World Exhibition & Convention Center last week. The fairs saw a substantial increase in visitors from last year, with 82,481 buyers (2020: 61,553) connecting with 1,413 exhibitors from 13 countries and regions from 30 March to 1 April. Online solutions were also available on the ‘E-connect 360’ digital platform to engage global industry players.
Next week’s Toy & Edu China, Baby & Stroller China and Licensing China to welcome over 1,400 exhibitors
As the fairs draw near, the online platform for Toy & Edu China, Baby & Stroller China and Licensing China is already live, allowing global industry players to enjoy a series of web-based services leading up to the fairs’ opening. The events from 30 March to 1 April will host over 1,400 exhibitors from 13 countries and regions, with many looking to take advantage of the regional market’s opportunities across a 130,000 sqm gross exhibition space at the Shenzhen World Exhibition & Convention Center.
Digital platform to support Toy & Edu China, Baby & Stroller China and Licensing China in March
Against the backdrop of the COVID-19 pandemic, Toy & Edu China, Baby & Stroller China and Licensing China will continue to offer a hybrid fair experience with an integrated digital platform ‘E-connect 360’ in order to support toy, baby product and licensing players across the globe in exploring business opportunities in China. The virtual marketplace will go hand in hand with the physical fairs, which will be held from 30 March to 1 April 2021 in Shenzhen.
Positive outlook in the toy market: Toy & Edu China, Baby & Stroller China and Licensing China support industry recovery
The strong Chinese toy market has seen signs of recovery following the worldwide COVID-19 disruption. As South China’s leading trade platform for their respective industries, Toy & Edu China, Baby & Stroller China as well as Licensing China, are set to further help industry players reconnect and rebound. The next edition will be held at the Shenzhen World Exhibition & Convention Center from 30 March to 1 April 2021, along with a number of digital solutions to provide more business opportunities to onsite and virtual participants.
Toy & Edu China and Baby & Stroller China returned alongside debut Licensing China, welcoming 61,553 visitors
Held at the brand-new Shenzhen World Exhibition & Convention Center, Toy & Edu China, Baby & Stroller China and Licensing China hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended. Together, the fairs including the debut edition of Licensing China, presented a one-stop sourcing platform for industry players looking to reconnect and get back on track, following the months-long disruption to industry events and trade fairs.
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Internet service in the Press centre
- PC work station(s)
- Interview room(s)
The following materials are available:
- Messe Frankfurt's press releases
- Exhibitors' press releases
Relax in the Press centre:
- Snacks and drinks
- Cloak room
Press registration & contact
Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.
Contact persons for the press
Ms Karen Lau
Phone +852 2230 9235
Fax +852 2598 7919