Toy & Edu China, Baby & Stroller China and Licensing China to reveal new market opportunities next March
China remains the world’s second-largest market for toys despite the impact of the COVID-19 pandemic, and the strong rebound in the country has made Toy & Edu China, Baby & Stroller China and Licensing China key platforms for winning back business as well as identifying market developments. Following the rise of new retail trends and shopping habits, the three concurrent fairs are set to return to the Shenzhen World Exhibition & Convention Center from 30 March to 1 April 2022, allowing global industry players to further capture post-pandemic opportunities in the country.
Industry future looks bright as Toy & Edu China, Baby & Stroller China and Licensing China concluded last week
The concurrent Toy & Edu China, Baby & Stroller China and Licensing China fairs confirmed the strong optimism in these three domestic sectors, following a successful three-day run at the Shenzhen World Exhibition & Convention Center last week. The fairs saw a substantial increase in visitors from last year, with 82,481 buyers (2020: 61,553) connecting with 1,413 exhibitors from 13 countries and regions from 30 March to 1 April. Online solutions were also available on the ‘E-connect 360’ digital platform to engage global industry players.
Next week’s Toy & Edu China, Baby & Stroller China and Licensing China to welcome over 1,400 exhibitors
As the fairs draw near, the online platform for Toy & Edu China, Baby & Stroller China and Licensing China is already live, allowing global industry players to enjoy a series of web-based services leading up to the fairs’ opening. The events from 30 March to 1 April will host over 1,400 exhibitors from 13 countries and regions, with many looking to take advantage of the regional market’s opportunities across a 130,000 sqm gross exhibition space at the Shenzhen World Exhibition & Convention Center.
Digital platform to support Toy & Edu China, Baby & Stroller China and Licensing China in March
Against the backdrop of the COVID-19 pandemic, Toy & Edu China, Baby & Stroller China and Licensing China will continue to offer a hybrid fair experience with an integrated digital platform ‘E-connect 360’ in order to support toy, baby product and licensing players across the globe in exploring business opportunities in China. The virtual marketplace will go hand in hand with the physical fairs, which will be held from 30 March to 1 April 2021 in Shenzhen.
Positive outlook in the toy market: Toy & Edu China, Baby & Stroller China and Licensing China support industry recovery
The strong Chinese toy market has seen signs of recovery following the worldwide COVID-19 disruption. As South China’s leading trade platform for their respective industries, Toy & Edu China, Baby & Stroller China as well as Licensing China, are set to further help industry players reconnect and rebound. The next edition will be held at the Shenzhen World Exhibition & Convention Center from 30 March to 1 April 2021, along with a number of digital solutions to provide more business opportunities to onsite and virtual participants.
Toy & Edu China and Baby & Stroller China returned alongside debut Licensing China, welcoming 61,553 visitors
Held at the brand-new Shenzhen World Exhibition & Convention Center, Toy & Edu China, Baby & Stroller China and Licensing China hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended. Together, the fairs including the debut edition of Licensing China, presented a one-stop sourcing platform for industry players looking to reconnect and get back on track, following the months-long disruption to industry events and trade fairs.
Toy & Edu China, Baby & Stroller China and Licensing China to open this week with over 1,300 exhibitors
From 6 – 8 August, Toy & Edu China, Baby & Stroller China and the debut edition of Licensing China will host over 1,300 exhibitors from eight countries and regions across a 140,000 sqm gross exhibition space, at the brand-new Shenzhen World Exhibition & Convention Center. Besides offering opportunities to explore the South China market, the fairs will provide much-needed support to help industry players weather the COVID-19 pandemic.
August 2020 date confirmed for postponed Toy & Edu China, Baby & Stroller China and Licensing China fairs
Messe Frankfurt’s rescheduled Toy & Edu China, Baby & Stroller China and Licensing China fairs will now take place from 6 – 8 August 2020 in the southern city of Shenzhen. Originally scheduled to be held in March, the three fairs were postponed earlier in the year due to the coronavirus outbreak. They will take place in the brand-new Shenzhen World Exhibition & Convention Center.
Toy & Edu China, Baby & Stroller China and Licensing China postponed following government directive
As a result of an announcement from the Chinese government on 8 April that all large-scale events, including exhibitions, should not take place, the organisers of Toy & Edu China, Baby & Stroller China and Licensing China have decided to further postpone the fairs until later in 2020. Originally scheduled to be held in March, then rescheduled to late May when the Guangdong provincial government issued guidelines for businesses to resume, the three fairs will now take place in Shenzhen at a date still to be determined.
Toy & Edu China, Baby & Stroller China and Licensing China rescheduled to May 2020
Originally scheduled for March, the three toy, baby product and licensing fairs were postponed ahead of growing concerns surrounding the COVID-19 outbreak. As the Office for the Novel Coronavirus Control and Prevention Unit of Health Commission of Guangdong Province has now released a set of guidelines for businesses to resume, the new fair dates have now been confirmed. Extra onsite precautions will also be taken by the organisers. The fairs will take place as originally planned at the brand-new Shenzhen World Exhibition & Convention Center, from 25 – 27 May 2020.
Messe Frankfurt postpones its Toy & Edu, Baby & Stroller and Licensing China fairs
Originally scheduled to be held from 6 – 8 March 2020 in Shenzhen, the three fairs will now take place at a future date which will be announced in due course. The postponement follows a recent notice by the Guangdong Province Department of Commerce to suspend all large-scale events due to the Novel Coronavirus outbreak.
Messe Frankfurt toy fair donates children’s products to Macau charity
Following steady growth, Messe Frankfurt’s three concurrent fairs Toy & Edu China, Baby & Stroller China and the new Licensing China will relocate to Shenzhen in 2020, riding on the Greater Bay Area’s strong momentum. While enjoying greater regional influence, the fairs also look to support local social initiatives. Messe Frankfurt partnered with Nam Kwong Culture and Creativity Industry to donate items to a local charity in Macau on 13 December 2019, as this year the key city of the Greater Bay Area celebrates the 20th anniversary of its handover to China.
South China’s leading toy and baby fairs relocate to Shenzhen in 2020 and explore Greater Bay Area
Organised by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd, Toy & Edu China and Baby & Stroller China have a long history playing an active role in the trade exchange between Chinese and overseas businesses. A press conference was held in Shenzhen on 20 November to announce the relocation of the two fairs from Guangzhou to Shenzhen World Exhibition & Convention Center, along with the new fair Licensing China, from 6 – 8 March 2020.
Branding and reputation key to success at Baby & Stroller China
When it comes to baby products, consumer trust is highly important. In China, where the market scale for maternity and baby products increases by an estimated 15% per year, branding is an important indicator of quality and safety. Baby & Stroller China is the first baby fair in Mainland China to be held in the first quarter of the year, and is recognised by international suppliers and Chinese trade buyers as the ideal platform to interact, discover the latest innovative products, and place orders. The fair will be held concurrently with Toy & Edu China and the new fair Licensing China from 6 – 8 March 2020, and will relocate from Guangzhou to Shenzhen.
New fair Licensing China launches alongside Toy & Edu China and Baby & Stroller China
The highly praised licensing product zone in Toy & Edu China, Licensing China, has upgraded to become an individual fair. It will be held concurrently with Toy & Edu China and Baby & Stroller China at the new venue, the Shenzhen World Exhibition and Convention Center. The fairs will take place from 6 – 8 March 2020, an earlier date to capture the full potential of the main sourcing season in China, after Chinese New Year.
South China’s strongest toy fair returns with new date, new location and additional concurrent fair
This year has seen an exciting period of growth for Toy & Edu China and the concurrent Baby & Stroller China. Thanks to continuous growth, the fairs will relocate from Guangzhou to the brand-new Shenzhen World Exhibition & Convention Center, the world’s largest exhibition venue, from 6 – 8 March 2020. What’s more, a new concurrent fair, Licensing China, will be launched to capture the respective potential. Formerly a product zone in Toy & Edu China, Licensing China is expected to accommodate over 100 domestic and international licensors and agencies.
Successful industry exhibitions Toy & Edu China and Baby & Stroller China set to relocate to Shenzhen in 2020
2019 marked another successful year for Toy & Edu China and the concurrent Baby & Stroller China, with Toy & Edu China renamed this year to reflect the opportunities in the growing educational market in China. The three-day fairs attracted 7% more visitors than the 2018 edition, with a total of 60,508 visitors from 66 countries and regions (2018: 56,549) attending the shows. The positive feedback received from both exhibitors and visitors provides a solid foundation for the show’s relocation to Shenzhen in 2020.
Extensive range of products along with inspirations at this week’s Toy & Edu China and Baby & Stroller China
Toy & Edu China and the concurrent Baby & Stroller China are known as the region’s most effective sourcing platforms and industry gatherings, where innovative products and ideas are on offer. To cater to the booming toy market in China, this annual event will open this week from 8 – 10 April at Guangzhou Poly World Trade Center Expo, providing a wide range of toy and baby products and offering insights on the current market and trends.
Toy & Edu China connects industry players with Chinese market
More and more overseas brands are making an effort to tap into China’s market potential. To support companies to do business more effectively in this market, Toy & Edu China will invite leading industry experts to share insights on capturing the opportunities at the Toy Talks forum. Together with the Licensing Forum and a series of seminars, Toy & Edu China and the concurrent Baby & Stroller China will help participants to develop their business across the country.
Toy & Hobby China renamed Toy & Edu China to cater to the changing market demand
In response to the increasing number of newborns since the introduction of the two-child policy in 2016, as well as the growing demand for educational products in China, Southern China’s leading industry event Toy & Hobby China will be renamed to Guangzhou International Toy & Education Fair (Toy & Edu China). The fair, together with the concurrent show Baby & Stroller China, will be held from 8 – 10 April 2019, providing more opportunities for industry players to present and to source a wide range of products.
Final Report: 5% more visitors attended Toy & Hobby China and Baby & Stroller China
Toy & Hobby China and Baby & Stroller China achieved another success this year with an expanding scale and growing popularity among exhibitors and buyers. In response to the emerging business opportunities in the promising China market, the fairs expanded 23% in size to 100,000 sqm.
Expanding Toy & Hobby China and Baby & Stroller China open on 8 April to serve the promising Chinese market
As the largest toy production base and the second largest toy consumption country in the world, China plays a decisive role in the global market. Even though Europe and America remain the major toy consumption markets, a number of industry players have already placed more attention and effort in opening up the promising Chinese market. Toy & Hobby China and the concurrent Baby & Stroller China, to be held from 8 – 10 April at the Poly World Trade Center Expo in Guangzhou, serve as the most effective platform for worldwide players to tap into this market.
Toy & Hobby China offers a stepping stone to the country’s expanding licensing market
According to the International Licensing Industry Merchandisers’ Association (LIMA), the global licensing market is a mature and profitable one, with sales of USD 262.9 billion in 2016. Although the US and Canada are still the leaders with 57.9% market share, the Chinese licensing market has been growing significantly with retail sales of related products reaching USD 8.1 billion in 2016.
Growing Toy & Hobby China and Baby & Stroller China fairs ideal platforms for overseas suppliers in April 2018
Following an 11% increase in the number of visitors at the 2017 editions, overseas suppliers will once again be able to benefit from the fast-growing toy and baby product markets in Southern China at the region’s leading industry events: Toy & Hobby China and Baby & Stroller China. With 30 years of history, Toy & Hobby China is regarded as one of the most effective business platforms in the region, and will be held alongside Baby & Stroller China from 8 – 10 April 2018.
Expanded Toy & Hobby China and Baby & Stroller China attracts 11% more visitors
The 2017 editions of Toy & Hobby China and Baby & Stroller China once again proved themselves to be one of the leading trade fairs of their kind in China, with an expanded scale and significant increase in visitors. In response to the positive prospects of the toy and baby product markets in China, the two concurrent fairs expanded their exhibition space by 8% to 81,200 sqm, covering seven halls this year.
Toy & Hobby China and Baby & Stroller China open on 8 April with expanding scale
Amidst a slower overall Chinese economy, the toy and baby products market in the country remains bright, with total sales of toys increasing 8.3% to reach USD 9.44 billion in 2016. With both import and export figures rising constantly in recent years, international and domestic exhibitors at the 2017 edition of Toy & Hobby China and Baby & Stroller China are gearing up to capture these business opportunities.
Toy & Hobby China and Baby & Stroller China return in April following strong showing in 2016
The 2016 editions of Toy & Hobby China and Baby & Stroller China were widely acclaimed as effective business platforms for over 1,000 exhibitors and more than 48,500 visitors from 68 countries and regions. The two concurrent fairs return again this year from 8 – 10 April at the Guangzhou Poly World Trade Center Expo, and Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explains the organisers are confident of the shows’ continuing success.