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Guangzhou International Toy & Hobby Fair
POSTPONED (Date TBA) Shenzhen, China Show update

About Toy & Edu China

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The first edition of Toy & Edu China was launched in 1989.  The scale of the fair has expanded almost 10 times over the past quarter century.  It has attracted many multinational and domestic corporations’ attention, the exhibit space has reached 100,000 sqm of exhibition space in 2018, concurrently held with Baby & Stroller China. In 2020, we will move to Shenzhen World Exhibition & Convention Center,  we are welcoming you to join again as the must-attend sourcing event to meet buyers, manufacturers, distributors and suppliers in the industry.

2019 show highlight

Facts & figures

Exhibition date Show date postponed due to the Novel Coronavirus. Click here to subscribe our newsletter to get the latest update.
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Exhibition space 160,000 sqm
Number of visitors 60,508* from 66 countries & regions (2019)  
Number of exhibitors 1,162* (2019)

* included 10th Baby & Stroller China figure

Special zones

Pre-school Amusement Play-set Zone

Exhibitors from all parts of China demonstrate various kinds of pre-school amusement play-set and playground facilities, which lead a remarkable success of popularity.

Animation and Character Licensing Zone

Innovative breakthrough always brings new ideas to the toy industry, and offers enormous benefit to animation and licensing business. Animation and Character Licensing Zone is a meeting place for aggregating many new and well-known brand licensing leaders.

International Zone

Each year gathers overseas exhibitors from different countries to showcase their creative, innovated products with high quality. 

Taiwan Pavillion

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Hong Kong Zone's features:
• Collaboration with The Toys Manufacturers' Association of Hong Kong Limited (TMHK), Hong Kong Toys Council (HKTC) and Federation of Hong Kong Industries
• Most premier and popular location among all 8 exhibition halls
• Guided VIP buyer tours
• Business matching service
• “Made by Hong Kong” Toy Awards 2019 winning showcase sector

Special offer: For Hong Kong brands exhibiting in this zone, a 10% booth discount will be credited if you're also a member of HKTC and TMHK.

Apply Hong Kong Zone

Product groups

Product groups
Animation licensing and licensed products
  • Electronic toys
  • Wooden and paper toys
  • Doll, plush and soft stuffed toys
  • Construction sets and blocks
  • Inflatable toys
  • Outdoor & sporting goods
  • Cycling toys
  • Hi-tech toys
  • Models and miniatures
  • DIY, creative & craftwork
  • Musical toys
Hobby models
  • Pre-school educational products
  • Pre-school electronic products
  • Pre-school Amusement play-sets
  • Educational toys
  • STEM/STEAM tools
  • Teaching aids
  • Kindergarten facilities and supplies
  • Special Education Needs (SEN) tools
  • Books & publication

Visitor profile

Visitor profile
  • Importer/ Exporter
  • Independent retailer
  • Wholesaler & distributor
  • Chain store and department store
  • Hypermarket/ Supermarket
  • Import/export agent
  • Franchising agent and franchisee
  • e-tailer
  • Licensing agent
  • Educational institution

Take part in Toy & Edu China Now

For exhibitors

All information about your presentation at Toy & Edu China.

More information

For visitors

Tips for arrival, stay or opening hours can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information