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About Toy & Edu China

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The first edition of Toy & Edu China was launched in 1989.  The scale of this exhibition in China has expanded almost 10 times over the past quarter century, and has attracted the attention of many multinational and domestic corporations. The exhibition space reached over 100,000 sqm in size in 2018 and was held concurrently with Baby & Stroller China. In 2020, we will move to the Shenzhen World Exhibition & Convention Center. We welcome you to join us again as the must-attend sourcing event to meet buyers, manufacturers, distributors and suppliers in the industry.

To find out more about what kind of products will be found at the Toy & Edu China exhibition this year, you can search or browse every one of our registered exhibitors here.  To plan and exhibit at our exhibition in Shenzhen,  you can also find all of information needed to join as a visitor or exhibitor on our website.

2020 show highlight

Facts & figures

Exhibition date 30 March – 1 April, 2022
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Exhibition space 130,000 sqm (2021)
Number of visitors 82,481* (2021)
Number of exhibitors 1,413 from 13 countries and regions* (2021)

* included figures of 12th Baby & Stroller China and 2021 Licensing China 

Special zones

International Zone

Each year gathers overseas exhibitors from different countries to showcase their creative, high quality and innovative products in our exhibition in China.

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Hong Kong Zone's features:
• A collaboration with The Toys Manufacturers' Association of Hong Kong Limited (TMHK), Hong Kong Toys Council (HKTC) and Federation of Hong Kong Industries
• Located in the most premier and popular location in Hall 1-8 at the Shenzhen World Exhibition & Convention Center
• Guided VIP buyer tours
• Business matching service
• “Made by Hong Kong” Toy Awards 2019 winning showcase sector

Product groups

Animation licensing and licensed products
  • Electronic toys
  • Wooden and paper toys
  • Doll, plush and soft stuffed toys
  • Construction sets and blocks
  • Inflatable toys
  • Outdoor & sporting goods
  • Cycling toys
  • Hi-tech toys
  • Models and miniatures
  • DIY, creative & craftwork
  • Musical toys
Hobby models
  • Pre-school educational products
  • Pre-school electronic products
  • Pre-school Amusement play-sets
  • Educational toys
  • STEM/STEAM tools
  • Teaching aids
  • Kindergarten facilities and supplies
  • Special Education Needs (SEN) tools
  • Books & publication

Visitor profile

  • Importer/ Exporter
  • Independent retailer
  • Wholesaler & distributor
  • Chain store and department store
  • Hypermarket/ Supermarket
  • Import/export agent
  • Franchising agent and franchisee
  • e-tailer
  • Licensing agent
  • Educational institution