Welcome to Toy & Edu China 2024: The Largest Toy Show and Exhibition in South China
Our annual Toy & Education Fair in Asia is back in 2024 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest global toy markets, China's potential industry growth presents huge opportunities for domestic and international manufacturers and buyers. This year's toy exhibition will host and attract innovative industry leaders, rising brands, and up-and-coming labels from around the world, from STEAM toys to educational games.
Greater Bay, Greater Play
Toy & Edu China (The 36th Shenzhen International Toy & Education Fair) will be held on 8 - 10 April, 2024 (Mon - Wed) at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the world's largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our third consecutive year hosting the toy fair at the brand-new world-class venue. The annual toy show attracts industry leaders and visitors from Hong Kong, China and other parts of the globe, and this year will be no exception.
As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. Concurrently with Baby & Stroller China and Licensing China, the 2023 toy fair successfully hosted 1,400 exhibitors from international and domestic across 130,000 gross sqm, with 70,836 visitors. The Hong Kong, China, and international exhibitors who participate in our toy exhibition, which features the newest STEAM toys, games, and educational products, are allowed to showcase their latest products to buyers from the Greater Bay Area and attendees worldwide.
Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, China, Etc…
Toy & Edu China allows Hong Kong, China and international-based brands and manufacturers to promote their products and increase brand exposure through the toy exhibition. The Toy & Education Fair concurrently operates with Baby & Stroller China and Licensing China, attracting attendees across all toys and games, maternal and baby products, as well as IP licensing sectors.
Frequently Asked Questions
Toy & Edu China is Asia's largest toy trade show and exhibition, providing a one-stop platform for exhibitors to demonstrate and promote new toy products. The 2023 fair drew 70,836 trade visitors from around the globe, demonstrating a 40% rise from the previous year thanks to lifted travel restrictions and eager anticipation to get back to business.
In 2024, our toy and education exhibition falls once again in early April, right in the peak sourcing season, attracting a slew of wholesalers and retailers to purchase and prepare for the peak sales period of Children's Day and Labour Day. Seize this golden opportunity to kick off the upcoming sourcing season and boost your sales at our toy fair.
Our toy show attracts thousands of exhibitors annually. Visitors enjoy a range of enticing privileges, from showcasing the latest toy products to placing orders on pre-launched toys and preschool educational products in the exhibition. You may negotiate with different suppliers and toy professionals, as well as gain refreshing new business insights and promising opportunities.
In addition to the toy show and exhibition, we host an array of summits, conferences, and product showcases. Exhibitors can showcase their products, reach out to potential buyers, and stay on top of the latest trends in the toy industry. We also provide a business matching platform to connect you with suppliers, retailers, and customers to foster partnership-building.
With a long history of over 30 years, Toy & Edu China is Asia's largest toy trade show and exhibition. The rapid growth of China's toy market has been a magnet for international toy brands, becoming one of the major marketplaces for the toy sector across the globe. We look forward to seeing more competitive toy brands and manufacturers from China, HK, Macau, Taiwan, and beyond in 2024. Fill out the toy show application form and showcase your business at Asia’s largest exhibition venue!
2023 Show Highlights
Visit the Toy ExhibitionPre-registration is now open!
Exhibit in the Toy FairSecure a 10% early bird discount by reserving your booth before 23 December 2023.
News & Updates
Here want to update some exciting news that China will reopen the border starting on 8 Jan 2023. Quarantine is no longer for inbound travelers and visa service for the foreigner will be resumed gradually. Please stay tuned to our website for the latest travel information.
Here is the latest travel restriction news. (direct to a 3rd party website)
We will offer 3-night hotel accommodation for overseas buyers attending at least 3 business matching meetings with their selected exhibitors. Please check the latest hotel offer below.
Are you finding business partners in the toy, baby products and licensing industry? In view of that travel limitation is the new normal now, Toy & Edu China will continue to incorporate the digital elements to the in-person fairs, providing a real-time and practical networking experience to all overseas participants.
Pre-register for the E-connect 360 platform to enjoy the business matching service, live streaming, fair tour and many more.
The visitor pre-registration is now open. You can now pre-register to get the QR code to enter the fairground or redeem the admission badge during the fair period.
You will also receive the latest news and promotion of the fair.
The 2023 editions of Toy & Edu China, Baby & Stroller China and Licensing China will return to the Shenzhen World Exhibition & Convention Centre from 7 – 9 April next year. Booth applications start now! Don't miss the chance to benefit from the strong rebound in the Chinese market.
Book your booth now for an early-bird discount!
Secure a 10% early bird discount by reserving your booth before 20 December 2023.
08/2022: Toy & Edu China, Baby & Stroller China and Licensing China conclude with positive results amid economic recovery
The trio of major events wrapped up last week after attracting some 50,437 buyers through the doors during the three-day show period from 18 to 20 August. In a much needed confidence booster for the consumer goods sector, the fairs gathered 1,326 exhibitors from 9 countries and regions at the Shenzhen World Exhibition & Convention Center to present an impressive selection of premium products in the toy, baby and licencing industries for enthusiastic buyers to source onsite. The digital platform, ‘E-connect 360’, was also deployed to help worldwide businesses and buyers connect online during and after the fairs.More information
This notice is to hereby announce that imitating fairs are copying the previous fair dates & venue fairs, with the intention of confusing our exhibitors & visitors.
Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs have moved to the Shenzhen World Exhibition & Convention Center (a new venue near airport) since 2020.
Any fairs held at the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of fraudulent imitation to avoid possible losses.
Thank you for your attention.
Guangdong Toy Association
Guangzhou Li Tong Messe Frankfurt Co Ltd
70,000+ Trade Visitors
1,400+ In-person & Online Exhibitors
130,000 Gross Sqm
2023 Fair Impression
We are joining the Hong Kong 3C pavilion to promote our brands to the Mainland market. We are glad that the fairs could be held amidst the pandemic, it sent a positive message to companies like us, as well as to the business community in the Greater Bay Area and the whole of China. This year, our booth was in a great location next to the main entrance which helped to drive a lot of traffic. It has been the busiest morning ever, I have connected with a large amount of visitors from the e-commerce sector, retail stores, wholesalers, supermarkets, and pre-school educational product sellers.
Toy & Edu China has a huge industry influence and attracts a large number of well-known local and overseas brands each year. It also serves as a benchmark for learning about the industry’s latest developments. The show has attracted a lot of visitors from across the country, particularly from Guangdong, Guangxi and Fujian. We have achieved vast media exposure, and ultimately opened up new opportunities in Shenzhen and the markets nearby via the help of the show. It’s a valuable opportunity for us to build up our brand, communicate directly with customers and let them touch and feel our products, and ultimately give customers the confidence to cooperate with us.
The fair is an ideal platform for companies to get a foothold in the Greater Bay Area. From the customers’ responses on our new products, and also the pre-orders we have got, we are confident about the toy market.
We are grateful to the fair organisers for providing a gathering platform for the toy industry for deeper interactions. Also, the fair allows us to exchange views on the market changes and product ideas with our fellow peers.
Our booth has been very busy and buyers who expressed interests in our products are from distributors for online and offline channels, supermarkets and malls, family restaurants and more. The visitors are more professional with clear sourcing needs as they know a lot about toys.
We came to Toy & Edu China mainly to find new customers in the toy industry, as well as to maintain contacts with existing ones. We entered into negotiations with quite a few exhibitors and will continue to follow-up with them later. The toy market is changing quite a lot, with new products and models launched every year. There are also seminars related to cross-border trade and the logistics industry which are definitely worth learning from.
We are mainly a cross-border e-commerce retailer and we want to expand our product range, particularly for educational toys for the 3 – 10 year age group. Toy & Edu China helps us to do this; many leading toy companies in the Greater Bay Area as well as international toy brands are gathered here at the fair. We can also see pre-launched products and are able to place orders ahead of the market. It’s easier for us to select toy products at the physical fair with the price points and quality that meet our requirements.
We came to Licensing China to look for new cooperation with IP licensing exhibitors. The fair is highly integrated with Toy & Edu China and Baby & Stroller China, and the exhibitors here are eager to cooperate with toy and baby product suppliers. From the fair, we found that licensing companies are now customising business development solutions for their partners and even sharing application examples of their IP, which has made this trip very rewarding for us. Due to the pandemic, we haven't had face-to-face communication with so many companies for a long time, so we couldn’t miss such a good opportunity.