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6 – 8 March 2020 Shenzhen, China FINAL CALL FOR EXHIBITOR

Toy Talks

Industry experts speak on the future trends and share strategies in strengthening growth in the China market.

Previous editions:

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Speakers & topics (2019)

Toy Talks Synopsis

ToyTalkKv

The world is rapidly changing and the business of play is as well. In order to learn more about what is happening now and will happen in the near future we have asked toy industry experts to speak about their views on China and the world of play as it is and will be.

Toy Talk  

Date 8 April 2019 (Monday)
Time 2pm-5pm (registration start at 1:30pm)
Venue Conference room, Poly World Trade Center Expo
Language Mainly English, Simultaneous translation between English & Mandarin Chinese will be provided during the conference
Admission Free-of-charge to the trade fair buyers. Limited seat, first come first serve.

Register

Register and seat your seat by fill in few information and your barcode no. to reserve a seat in the Toy Talks!
Remember to register for the fair badge first so that you can access the fair ground and the forum venue.

> Register now!

Programme

Time Programme
1:30 pm- 2:00pm Registration open
Opening Session
2:00 pm - 2:10 pm Welcome Remarks
Individual Presentation (Session I)
2:10 pm- 2:35 pm

 

The Toy Economy Pivots East - The Industry Looks to China for Growth
Richard Gottlieb,  CEO of Global Toy Experts

 

2:35 pm- 2:55 pm

 

Ms Rebecca Mond, Vice President,Federal Government Affairs of The Toy Association

 

2:55 pm - 3:15 pm

The Power of Brand Licensing

More than ever before, Brand Licensing is core to success at retail.  Today’s consumers define themselves by brand experiences.  Nearly every purchase- essential and non-essential is driven by brand engagement. Licensing engages the consumer faced with endless choices, effectively “pre-selecting” for the consumer.  
Licensing is an essential business model for any brand owner: licensing is the best way to grow your business and your brand.  Licensing acts as an accelerator, providing relatively low risk investment to drive revenue and consumer engagement.  Regan’s remarks will address the global licensed toy industry with an emphasis on China, the US and Western Europe.

Ms Maura Regan, President of The International Licensing Industry Merchandisers' Association (LIMA)

3:15 pm - 3:30 pm Coffee Break
                                                                                                              Individual Presentation (Session II)
3:30 pm - 3:50 pm

 

Ms Jo Hall, Chief Commercial Officer - Greater China & Southeast Asia of Toy “R”Us Asia

 

3:50 pm - 4:10 pm

Inside Tips for Success in the Current Toy Business

This is an in-depth look at what’s working in the toy business right now. With a focus on Western brands, particularly emerging/upstart brands, this presentation looks at what’s working in terms of design, play patterns, pricing, merchandising, manufacturing, licensing and promotion in leading categories. The presentation will cover classic categories, such as dolls, games, vehicles, sports toys, arts and crafts and construction. Particular emphasis will be place on STEM and STEAM toys and how these concepts can be integrated into toys that will entertain, educate and engage kids.

Mr Christopher Byrne, Independent Analyst, Author, Consultant, Media Personality

4:10 pm - 4:45 pm

New Media。New Play 。New Opportunity

1. The observation of the toy-related information channels and toy consumption awareness of typical Chinese online kid's home users.
2. Under the trend of new media, how can the toy products “interact” with users and how the IP can influence.
3. IP and Licensing+ New Media = New Toy Opportunity

Ms Yinbin She,  Chief Editor of Animation Center Kid Channel, Tencent

4:30 pm - 4:45 pm Q & A Session
End of Programme

Speaker

Richard Gottlieb

Mr Richard Gottlieb

CEO of Global Toy Experts

 

 

Speaker' bio and company introduction
Rebecca_photo

Ms Rebecca Mond

Vice President of Federal Government Affairs of The Toy Association

Speaker' bio and company introduction
Maura_2018 (003)

Ms Maura Regan

President of The International Licensing Industry Merchandisers’ Association (LIMA)

Speaker' bio and company introduction
Jo profile photo(smaller)

Ms Jo Hall

Chief Commercial Officer - Greater China & Southeast Asia of

Toy “R”Us Asia  

Speaker' bio and company introduction
Christopher Byrne-headshot

Mr Christopher Byrne

Independent Analyst, Author, Consultant, Media Personality

Speaker' bio and company introduction
Headshot

Ms Yinbin She

Animation Center Kid Channel Chief Editor of Tencent

Speaker' bio and company introduction

*Updated as of 19th Mar 2019