Industry experts speak on the future trends and share strategies in strengthening growth in the China market.
Previous editions:
Speakers & topics (2019)
Toy Talks Synopsis
The world is rapidly changing and the business of play is as well. In order to learn more about what is happening now and will happen in the near future we have asked toy industry experts to speak about their views on China and the world of play as it is and will be.
Toy Talk
| Date | 8 April 2019 (Monday) |
| Time | 2pm-5pm (registration start at 1:30pm) |
| Venue | Conference room, Poly World Trade Center Expo |
| Language | Mainly English, Simultaneous translation between English & Mandarin Chinese will be provided during the conference |
| Admission | Free-of-charge to the trade fair buyers. Limited seat, first come first serve. |
Register
Register and seat your seat by fill in few information and your barcode no. to reserve a seat in the Toy Talks!
Remember to register for the fair badge first so that you can access the fair ground and the forum venue.
Programme
| Time | Programme |
| 1:30 pm- 2:00pm | Registration open |
| Opening Session | |
| 2:00 pm - 2:10 pm | Welcome Remarks |
| Individual Presentation (Session I) | |
| 2:10 pm- 2:35 pm |
The Toy Economy Pivots East - The Industry Looks to China for Growth
|
| 2:35 pm- 2:55 pm |
Ms Rebecca Mond, Vice President,Federal Government Affairs of The Toy Association
|
| 2:55 pm - 3:15 pm | The Power of Brand Licensing More than ever before, Brand Licensing is core to success at retail. Today’s consumers define themselves by brand experiences. Nearly every purchase- essential and non-essential is driven by brand engagement. Licensing engages the consumer faced with endless choices, effectively “pre-selecting” for the consumer. Ms Maura Regan, President of The International Licensing Industry Merchandisers' Association (LIMA) |
| 3:15 pm - 3:30 pm | Coffee Break |
| Individual Presentation (Session II) | |
| 3:30 pm - 3:50 pm |
Ms Jo Hall, Chief Commercial Officer - Greater China & Southeast Asia of Toy “R”Us Asia
|
| 3:50 pm - 4:10 pm | Inside Tips for Success in the Current Toy Business This is an in-depth look at what’s working in the toy business right now. With a focus on Western brands, particularly emerging/upstart brands, this presentation looks at what’s working in terms of design, play patterns, pricing, merchandising, manufacturing, licensing and promotion in leading categories. The presentation will cover classic categories, such as dolls, games, vehicles, sports toys, arts and crafts and construction. Particular emphasis will be place on STEM and STEAM toys and how these concepts can be integrated into toys that will entertain, educate and engage kids. Mr Christopher Byrne, Independent Analyst, Author, Consultant, Media Personality |
| 4:10 pm - 4:45 pm | New Media。New Play 。New Opportunity 1. The observation of the toy-related information channels and toy consumption awareness of typical Chinese online kid's home users. Ms Yinbin She, Chief Editor of Animation Center Kid Channel, Tencent |
| 4:30 pm - 4:45 pm | Q & A Session |
| End of Programme | |
Speaker
Speakers
Ms Rebecca Mond
Vice President of Federal Government Affairs of The Toy Association
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Ms Maura Regan
President of The International Licensing Industry Merchandisers’ Association (LIMA)
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Ms Jo Hall
Chief Commercial Officer - Greater China & Southeast Asia of
Toy “R”Us Asia
Mr Christopher Byrne
Independent Analyst, Author, Consultant, Media Personality
Ms Yinbin She
Animation Center Kid Channel Chief Editor of Tencent
*Updated as of 19th Mar 2019
