6 – 8 March 2020 Shenzhen, China FINAL CALL FOR EXHIBITOR

World of Play 2020

Industry professionals around the world speak on the uprising Toy market trend in China.


World of Play Synopsis

WORLD OF PLAY_logo_capture

The world is rapidly changing and the business of play is as well. In order to learn more about what is happening now and will happen in the near future we have asked toy industry experts to speak about their views on China and the world of play as it is and will be.

Event Facts

Date 6 March 2020 (Friday)
Time To be confirmed
Venue Shenzhen World Exhibition & Convention Center
Language Mainly English, Simultaneous translation between English & Mandarin Chinese will be provided during the conference
Admission Free-of-charge to the trade fair buyers. Limited seat, first come first serve.


The registration will open in Sept. Please stay tuned for the latest information.

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Please stay tuned for the latest information.

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Richard Gottlieb

Mr Richard Gottlieb

CEO of Global Toy Experts



Speaker' bio and company introduction
Simo Hämäläinen

Mr Simo Hämäläinen

Senior Vice President, Brand Licensing of  Rovio Entertainment Ltd

Speaker' bio and company introduction

To be updated soon!

Toy Talk 2019 catch up

Toy Talks 2019 had the pleasure to invite 7 significant world-of-play elites to join us, whose sharing aroused attention of a full-house audience. They are top leaders from Guangdong Toy Association, Global Toy Experts, The Toy Association, Licensing International, Toy "R" us Asia and Tencent.


Welcome Remarks

Mr Li Zhuo Ming, President of Guangdong Toy Association


The World, China & the Business of Play

Mr Richard Gottlieb,  CEO of Global Toy Experts


Toys, Tariffs, China and America; An American lobbyist on how it looks from Washington DC

Ms Rebecca Mond, Vice President, Federal Government Affairs of The Toy Association


The Power of Brand Licensing

Ms Maura Regan, President of The International Licensing Industry Merchandisers' Association (LIMA)


New Media, New Play, New Opportunity

Ms Yinbin She,  Chief Editor of Animation Center Kid Channel, Tencent


Inside Tips for Success in the Current Toy Business

Mr Christopher Byrne, Independent Analyst, Author, Consultant, Media Personality

Previous editions