Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, explained: “Messe Frankfurt’s first priority is the safety of our stakeholders, hence our decision to postpone the fairs to a later date. The government’s decision to suspend all large-scale trade and economic events to help control the spread of the virus is one all three co-organisers of the fairs wholeheartedly support. We are already holding discussions with the venue about possible dates later this year to reschedule the fairs, and will make an announcement in due course.”
The Toy & Edu China, Baby & Stroller China and Licensing China fairs are due to be held in Shenzhen for the first time this year in the brand-new Shenzhen World Exhibition & Convention Center, relocating from their previous home of Guangzhou. Licensing China is a new addition to the portfolio of fairs for 2020.
The three fairs are co-organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.
For more information about the fairs, please visit:
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Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com.
* preliminary figures 2019