30 March - 1 April, 2021 Shenzhen, China Exhibition Enquiry

Welcome to Toy & Edu China 2021: The Largest Toy Show in South China

Our annual Toy & Education fair in Asia is back in 2021 and with a new and improved event featuring the latest toys and games from Hong Kong, China and beyond.

Greater Bay, greater play


Toy & Edu China (The 33th Shenzhen International Toy & Education Fair) is going to be held on 30 March - 1 April 2021 in Shenzhen World Exhibition & Convention Centre. The Toy and Education show is held in a brand-new world-class venue adjacent to Hong Kong with upgraded exhibition spaces, services and bigger crowd.

As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the China toy market with a rising world reputation in Asia. The toys & game featured at the 2020 trade fair successfully hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended from 8 countries and regions including Hong Kong, China, and more. The exhibitors who participate in our toy and education show are given the opportunity to showcase their latest work to the attendees across the globe and buyers from the Greater Bay Area.

Toy & Edu China is one of Asia’s biggest expos that opens up more opportunities for brands and manufacturers to promote and get their products to enhance their brand exposure on a global scale through online and offline channels. To help everyone in the industry adapt to the new normal, we’ve launched a hybrid solution where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Let the show begin! 

To Exhibit

2021 booth application form (NEW)

News & updates

Online platform that provides an all-around virtual experience is going to launch prior show. Register now to win a free economy class round trip air ticket + 3 days hotel accommodation to visit our 2022 shows! Click here to to see details and more bonus awards.

Buyer Register for E-connect

Apply to be our 2021 exhibitors now and secure the last spots!

Newly launched hybrid experience is popular for overseas participants, including Hong Kong, Macau and Taiwan. Click here to know more.

Exhibition enquiry

Exhibitor manual went online this year! For 2021 exhibitors, please click below and login with your unique ID and password. If you could not find them, please contact us

Online exhibitor manual

Check out our latest press release for 2020 shows just held successfully on 6-8 August.

In the new Shenzhen venue, we hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended.

*Figures included concurrent shows - Baby & Stroller China and 1st Licensing China.

Press release

This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.

Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.

Thank you for your attention.

Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd 

Toy & Edu China's concurrent shows

Participants' comments

I’m looking for STEM products and educational products. This fair is pretty good in meeting my sourcing needs. Here you can also meet the manufacturers directly, so it’s better for customisation.

This fair is amazing because it has a very wide spectrum of exhibitors. Compared to other fairs , I feel there’s a lot more innovation here. The fair has definitely improved in terms of exhibitors, product range, quality and innovation.

Although there are other toy shows in other cities in China, this show is larger in scale. There are more exhibitors, more products on offer and more innovative products, so I prefer to visit this show for sourcing.

The majority of the exhibitors here are manufacturers instead of agents, they are really efficient and flexible in satisfying my sourcing needs. I used to visit other China fairs throughout the year, but now I only attend the Guangzhou show.

The China market has become a must-attend for any business. The spending power of the middle class in China is nowhere else in the world can match. There are good quality buyers here, from Africa, SE Asia, Middle East, Russia, India and even Japanese buyers.

All the time our booth was busy. There is serious interest in our products from genuine buyers and definitely been interest in us as an overseas brand. The International Zone is the perfect place for as it attracts our target buyers.

This show serves as an effective platform for licensing promotion. It was a great that some top retailers including Toys“R”Us and Walmart came to talk with us. This show really helps new brands to expand in the China market quickly.

This is my first time to the show as I know this is a major trade event in China with many buyers attending. As a newcomer to the show, I find the scale impressive. We had a busy show on the first day with buyers from different countries.

The type of buyers are diverse as they come from every sales channel. It is the top event in China for the domestic market, so we come every year to meet our customers. The show is at a perfect time for us to showcase the latest products.

The visitor flow is high, we already welcomed nearly 500 customers in 2 days. We got in touch with more new customers this year. I found the show this year have become more international with more quality exhibitors and overseas buyers.


Take part in Toy & Edu China Now

For exhibitors

All information about your presentation at Toy & Edu China.

More information

For visitors

Tips for arrival, stay or opening hours can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information