Welcome to Toy & Edu China 2021: The Largest Toy Show in South China
Our annual Toy & Education fair in Asia is back in 2021 and with a new and improved event featuring the latest toys and games from Hong Kong, China and beyond.
Greater Bay, greater play

Toy & Edu China (The 33th Shenzhen International Toy & Education Fair) is going to be held on 30 March - 1 April 2021 in Shenzhen World Exhibition & Convention Centre. The Toy and Education show is held in a brand-new world-class venue adjacent to Hong Kong with upgraded exhibition spaces, services and bigger crowd.
As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the China toy market with a rising world reputation in Asia. The toys & game featured at the 2020 trade fair successfully hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended from 8 countries and regions including Hong Kong, China, and more. The exhibitors who participate in our toy and education show are given the opportunity to showcase their latest work to the attendees across the globe and buyers from the Greater Bay Area.
Toy & Edu China is one of Asia’s biggest expos that opens up more opportunities for brands and manufacturers to promote and get their products to enhance their brand exposure on a global scale through online and offline channels. To help everyone in the industry adapt to the new normal, we’ve launched a hybrid solution where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Let the show begin!
To Visit
To Exhibit
News & updates
(New) 2021 E-connect 360 platform: Live streaming, business matching, market news and more...
Online platform that provides an all-around virtual experience is going to launch prior show. Register now to win a free economy class round trip air ticket + 3 days hotel accommodation to visit our 2022 shows! Click here to to see details and more bonus awards.
Buyer Register for E-connect2021 Booth application opens & digital/physical experience is launched
Apply to be our 2021 exhibitors now and secure the last spots!
Newly launched hybrid experience is popular for overseas participants, including Hong Kong, Macau and Taiwan. Click here to know more.
Exhibition enquiry2021 Online exhibitor manual available
Exhibitor manual went online this year! For 2021 exhibitors, please click below and login with your unique ID and password. If you could not find them, please contact us.
Online exhibitor manual2020 show final report release
Check out our latest press release for 2020 shows just held successfully on 6-8 August.
In the new Shenzhen venue, we hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended.
*Figures included concurrent shows - Baby & Stroller China and 1st Licensing China.
Infringement Notice - Imitating fairs in Guangzhou
This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.
Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.
Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.
Thank you for your attention.
Guangdong Toy Association
Guangzhou Li Tong Messe Frankfurt Co Ltd
2020 Fair impression





























Downloads
- 2021 Brochure (New) (pdf, 1 MB)
- 2021 Booth Application Form (pdf, 635 KB)
- 2021 Factsheet (pdf, 244 KB)
- 2021 Visitor Flyer (pdf, 4 MB)