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Welcome to Toy & Edu China 2022: The Largest Toy Show and Exhibition in South China

Our annual Toy & Education fair in Asia is back in 2022 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest toy markets globally, China’s potential industry growth presents huge opportunities for domestic and international manufacturers and buyers alike. From toys to educational games, this year’s toy expo will host and attract innovative industry leaders, rising brands, and up-and-coming labels from all around the world.  

Greater Bay, greater play


Toy & Edu China (The 34th Shenzhen International Toy & Education Fair) will be held on 18 - 20 August 2022 (Postponed) at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our third consecutive year hosting the toy fair at the brand-new world-class venue. The annual toy show attracts industry leaders and visitors from Hong Kong, China and other parts of the globe, and this year will be no exception.

As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. Concurrently with Baby & Stroller China and Licensing China, the 2021 toy fair successfully hosted 1,413 exhibitors from 13 countries and regions across 130,000 gross sqm, with 82,481 visitors. The Hong Kong, China, and international exhibitors who participate in our toy exhibition, which features the newest toys and games, are given the opportunity to showcase their latest products to buyers from the Greater Bay Area and attendees worldwide.

Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, China, Etc…

Toy & Edu China allows Hong Kong, China and international-based brands and manufacturers to promote their products and increase brand exposure through extensive digital and online offerings during the toy exhibition and all year round. The Toy & Education fair concurrently operates with Baby & Stroller China and Licensing China, attracting attendees across all toys and games, maternal and baby products, as well as IP licensing sectors. To help everyone in the industry adapt to the new normal, a hybrid solution is also in place where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Those from Hong Kong, Macau, and overseas can easily join the toy exhibition through our E-connect 360 platform. Let the show begin! 

2021 show highlights

To Visit

To Exhibit

News & updates

The popular trio of Shenzhen fairs, originally scheduled to take place concurrently from 5 – 7 August, have been pushed back by two weeks following a recent increase in Covid-19 cases in the city, which the local government is moving quickly to contain. The rescheduled fairs will remain at the same venue, the Shenzhen World Exhibition & Convention Centre.

More information

Onsite visitors

Please click here to pre-register. After successful registration, a QR code will be generated for on-site admission. 

Virtual visitors

For Hong Kong, Taiwan and international buyers who are unsure whether they can travel to the 2022 shows in person, you can pre-register for our E-connect 360 services here. It will provide buyers with live-streaming programmes and a networking platform that enable you to connect and source virtually and efficiently with global and Chinese exhibitors.

You’re cordially invited to enjoy the below virtual experience:

  • Watching live of an extensive fringe programme and featured exhibitor showcases
  • Connecting with exhibitors by logging in E-connect 360 platform via chats and audio/video calls
  • Participating in the activities of E-connect 360’s sourcing month, and winning the largest cash prize of USD 100

Next opening: 18 July, 2022


Several Chinese embassies overseas have now published a notice on Visa Facilitation for Applicants Inoculated with Chinese COVID-19 Vaccines on their websites. Specific facilitation and requirements may vary from one country to another. Please be reminded to check the China embassy website in your current country of domicile for exact details timely.

Arrival & Stay

This notice is to hereby announce that imitating fairs are copying the previous fair dates & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs have moved to the Shenzhen World Exhibition & Convention Center (a new venue near airport) since 2020.

Any fairs held at the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of fraudulent imitation to avoid possible losses.

Thank you for your attention.


Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd 

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80,000+ Trade Visitors 

1,400+ In-person & Online Exhibitors 

130,000 Gross Sqm

Toy & Edu China plays a significant role in the industry as it connects Chinese buyers with Hong Kong manufacturers who are developing their own brands and designs. We have been very busy so far with a lot of inquiries from visitors, so the result is very promising.

This is our first time to exhibit at the fair and I think Toy & Edu China is an important global event and also plays a leading role in the Chinese toy market. We are satisfied with the exhibiting results as our new products have gained great popularity amongst buyers.

The fair is an ideal platform for companies to get a foothold in the Greater Bay Area. From the customers’ responses on our new products, and also the pre-orders we have got, we are confident about the toy market.

We are grateful to the fair organisers for providing a gathering platform for the toy industry for deeper interactions. Also, the fair allows us to exchange views on the market changes and product ideas with our fellow peers.

Our booth has been very busy and buyers who expressed interests in our products are from distributors for online and offline channels, supermarkets and malls, family restaurants and more. The visitors are more professional with clear sourcing needs as they know a lot about toys.

We are a cross-border e-commerce company and I am very impressed by the scale of the fair. The fair is the perfect place to be if one wants to learn about the latest innovations and industry developments. I also joined the business matching service and have to give it 10 out of 10 as I found exactly what I am looking for with the help of the organisers. I will definitely place orders afterwards.

I am here to source educational toys for our home shopping channel. Toy & Edu China is an influential platform and many quality toy manufacturers and brands from China and abroad are featured here.

This is my first time visiting the fair as I know I can find a large number of toy manufacturers under one roof. I’m impressed by the scale of the fair and this is one of the best toy fairs I’ve been to.


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