Welcome to Toy & Edu China 2023: The Largest Toy Show and Exhibition in South China
Our annual Toy & Education fair in Asia is back in 2023 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest global toy markets, China's potential industry growth presents huge opportunities for domestic and international manufacturers and buyers. This year's toy exhibition will host and attract innovative industry leaders, rising brands, and up-and-coming labels from around the world, from STEM toys to educational games.
Greater Bay, Greater Play
Toy & Edu China (The 35th Shenzhen International Toy & Education Fair) will be held on 7 - 9 April, 2023 (Fri - Sun) at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the world's largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our third consecutive year hosting the toy fair at the brand-new world-class venue. The annual toy show attracts industry leaders and visitors from Hong Kong, China and other parts of the globe, and this year will be no exception.
As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. Concurrently with Baby & Stroller China and Licensing China, the 2022 toy fair successfully hosted 1,326 exhibitors from 9 countries and regions across 130,000 gross sqm, with 50,437 visitors. The Hong Kong, China, and international exhibitors who participate in our toy exhibition, which features the newest STEAM toys, games, and educational products, are allowed to showcase their latest products to buyers from the Greater Bay Area and attendees worldwide.
Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, China, Etc…
Toy & Edu China allows Hong Kong, China and international-based brands and manufacturers to promote their products and increase brand exposure through extensive digital and online offerings during the toy exhibition and all year round. The Toy & Education fair concurrently operates with Baby & Stroller China and Licensing China, attracting attendees across all toys and games, maternal and baby products, as well as IP licensing sectors. To help everyone in the industry adapt to the new normal, a hybrid solution is also in place where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Those from Hong Kong, Macau, and overseas can easily join the toy exhibition through our E-connect 360 platform. Let the show begin!
Frequently Asked Questions
What Are the Toy Fair's Highlights for Exhibitors?
Toy & Edu China is Asia's largest toy trade show and exhibition, providing a one-stop platform for exhibitors to demonstrate and promote new toy products. The 2022 fair drew 50437 trade visitors from Shenzhen, Hong Kong, and beyond Asia. This year, our toy and education exhibition falls in April, right in the peak sourcing season, attracting a slew of wholesalers and retailers to purchase and prepare for the peak sales period of Children's Day and Labour Day. Seize this golden opportunity to kick off the upcoming sourcing season and boost your sales.
Why Should You Visit the Fair?
Our toy show attracts 1400+ in-person and online exhibitors annually. Visitors enjoy a range of enticing privileges, from showcasing the latest toy products to placing orders on pre-launched toys and preschool educational products in the exhibition. You may negotiate with different suppliers and toy professionals, and gain new business insights and opportunities.
Does the Toy Fair Include Other Activities?
In addition to the toy show and exhibition, we host an array of conferences, webinars, and product showcases. Exhibitors can showcase their products, reach out to potential buyers, and stay on top of the latest trends in the toy industry. We also provide a business matching platform to connect you with suppliers, retailers and customers to foster partnership-building.
Is the Toy Fair Open to International Brands?
Yes. With a long history of 30 years, Toy & Edu China is Asia's largest toy trade show and exhibition. The rapid growth of China's toy market has been a magnet for international toy brands, becoming one of the major marketplaces for the toy sector across the globe. We look forward to seeing more competitive toy brands and manufacturers from China, HK, Macau, Taiwan, and beyond. Fill out the toy show application form and showcase your business at Asia’s largest exhibition venue!
2022 Show Highlights
Visit the Toy ExhibitionVisitor pre-registration link
Exhibit in the Toy FairSecure a 10% early bird discount by reserving your booth before 20 December 2022.
News & Updates
28/12/2022: Breaking News - China will reopen the border starting on 8 Jan 2023
Here want to update some exciting news that China will reopen the border starting on 8 Jan 2023. Quarantine is no longer for inbound travelers and visa service for the foreigner will be resumed gradually. Please stay tuned to our website for the latest travel information.
Here is the latest travel restriction news. (direct to a 3rd party website)
We will offer 3-night hotel accommodation for overseas buyers attending at least 3 business matching meetings with their selected exhibitors. Please check the latest hotel offer below.
12/2022: Open for registration: E-connect 360 Platform with business matching service
Are you finding business partners in the toy, baby products and licensing industry? In view of that travel limitation is the new normal now, Toy & Edu China will continue to incorporate the digital elements to the in-person fairs, providing a real-time and practical networking experience to all overseas participants.
Pre-register for the E-connect 360 platform to enjoy the business matching service, live streaming, fair tour and many more.
11/2022: Pre-registration platform of 2023 fair is now open!
The visitor pre-registration is now open. You can now pre-register to get the QR code to enter the fairground or redeem the admission badge during the fair period.
You will also receive the latest news and promotion of the fair.
11/2022: Call for exhibitor - Enjoy 10% early bird discount!
The 2023 editions of Toy & Edu China, Baby & Stroller China and Licensing China will return to the Shenzhen World Exhibition & Convention Centre from 7 – 9 April next year. Booth applications start now! Don't miss the chance to benefit from the strong rebound in the Chinese market.
Book your booth now for an early-bird discount!
Secure a 10% early bird discount by reserving your booth before 20 December 2022.
08/2022: Toy & Edu China, Baby & Stroller China and Licensing China conclude with positive results amid economic recovery
The trio of major events wrapped up last week after attracting some 50,437 buyers through the doors during the three-day show period from 18 to 20 August. In a much needed confidence booster for the consumer goods sector, the fairs gathered 1,326 exhibitors from 9 countries and regions at the Shenzhen World Exhibition & Convention Center to present an impressive selection of premium products in the toy, baby and licencing industries for enthusiastic buyers to source onsite. The digital platform, ‘E-connect 360’, was also deployed to help worldwide businesses and buyers connect online during and after the fairs.More information
Infringement Notice - Imitating fairs in Guangzhou
This notice is to hereby announce that imitating fairs are copying the previous fair dates & venue fairs, with the intention of confusing our exhibitors & visitors.
Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs have moved to the Shenzhen World Exhibition & Convention Center (a new venue near airport) since 2020.
Any fairs held at the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of fraudulent imitation to avoid possible losses.
Thank you for your attention.
Guangdong Toy Association
Guangzhou Li Tong Messe Frankfurt Co Ltd
50,000+ Trade Visitors
1,300+ In-person & Online Exhibitors
130,000 Gross Sqm
2022 Fair Impression
We are joining the Hong Kong 3C pavilion to promote our brands to the Mainland market. We are glad that the fairs could be held amidst the pandemic, it sent a positive message to companies like us, as well as to the business community in the Greater Bay Area and the whole of China. This year, our booth was in a great location next to the main entrance which helped to drive a lot of traffic. It has been the busiest morning ever, I have connected with a large amount of visitors from the e-commerce sector, retail stores, wholesalers, supermarkets, and pre-school educational product sellers.
Toy & Edu China has a huge industry influence and attracts a large number of well-known local and overseas brands each year. It also serves as a benchmark for learning about the industry’s latest developments. The show has attracted a lot of visitors from across the country, particularly from Guangdong, Guangxi and Fujian. We have achieved vast media exposure, and ultimately opened up new opportunities in Shenzhen and the markets nearby via the help of the show. It’s a valuable opportunity for us to build up our brand, communicate directly with customers and let them touch and feel our products, and ultimately give customers the confidence to cooperate with us.
The fair is an ideal platform for companies to get a foothold in the Greater Bay Area. From the customers’ responses on our new products, and also the pre-orders we have got, we are confident about the toy market.
We are grateful to the fair organisers for providing a gathering platform for the toy industry for deeper interactions. Also, the fair allows us to exchange views on the market changes and product ideas with our fellow peers.
Our booth has been very busy and buyers who expressed interests in our products are from distributors for online and offline channels, supermarkets and malls, family restaurants and more. The visitors are more professional with clear sourcing needs as they know a lot about toys.
We came to Toy & Edu China mainly to find new customers in the toy industry, as well as to maintain contacts with existing ones. We entered into negotiations with quite a few exhibitors and will continue to follow-up with them later. The toy market is changing quite a lot, with new products and models launched every year. There are also seminars related to cross-border trade and the logistics industry which are definitely worth learning from.
We are mainly a cross-border e-commerce retailer and we want to expand our product range, particularly for educational toys for the 3 – 10 year age group. Toy & Edu China helps us to do this; many leading toy companies in the Greater Bay Area as well as international toy brands are gathered here at the fair. We can also see pre-launched products and are able to place orders ahead of the market. It’s easier for us to select toy products at the physical fair with the price points and quality that meet our requirements.
We came to Licensing China to look for new cooperation with IP licensing exhibitors. The fair is highly integrated with Toy & Edu China and Baby & Stroller China, and the exhibitors here are eager to cooperate with toy and baby product suppliers. From the fair, we found that licensing companies are now customising business development solutions for their partners and even sharing application examples of their IP, which has made this trip very rewarding for us. Due to the pandemic, we haven't had face-to-face communication with so many companies for a long time, so we couldn’t miss such a good opportunity.
- 2023 Booth Application Form (pdf, 216 KB)
- 2023 Factsheet (pdf, 170 KB)
- 2023 Brochure (pdf, 8 MB)
- 2023 Visitor Flyer (pdf, 1 MB)